M&S Returns to the Philippines Through New Partnership with Map

First store set to open in Glorietta as Marks & Spencer strengthens Southeast Asia expansion

British retailer Marks & Spencer (M&S) is preparing for its return to the Philippine retail market after announcing a new franchise partnership with PT Mitra Adiperkasa Tbk (MAP), one of Southeast Asia’s largest lifestyle retailers.

The agreement expands M&S’ long-standing relationship with MAP, which has successfully operated the brand’s franchise business in Indonesia and Vietnam for more than 26 years.

Under the new partnership, Filipino consumers can once again shop M&S Fashion, Home, Beauty, and Food products, with the first store scheduled to open in Glorietta later this year.

The move forms part of M&S’ broader international strategy of growing through strategic franchise partnerships that combine global brand strength with local market expertise.

A New Chapter for M&S in the Philippines

M&S first entered the Philippine market in 1984 and has maintained a loyal customer base over the years.

Earlier this year, the retailer announced plans to transition to a new franchise operator as part of its regional growth ambitions. The appointment of MAP signals the next phase of that strategy, leveraging the retailer’s extensive experience in managing international lifestyle brands across Southeast Asia.

Mark Lemming, Managing Director of M&S International, said the company sees significant potential in the Philippine market.

“We know there is strong demand for the M&S brand in the Philippines, and we’re excited to reopen our stores and online channels later this year.”

The company expects both physical retail and digital shopping channels to become available as part of the relaunch.

Why the Philippines Matters

The Philippines continues to attract global retail brands due to its young population, growing middle class, and increasing consumer spending.

For MAP Fashion CEO Sameer Prasad, the country represents an important growth opportunity for the company’s expanding Southeast Asian portfolio.

“The Philippines is an exciting and fast-growing market, and Manila is the ideal place to begin this next chapter for M&S,” Prasad said.

He added that M&S’ reputation for quality, heritage, and timeless products continues to resonate with consumers across generations.

Expanding a Regional Retail Footprint

MAP currently manages more than 150 international brands and operates over 4,000 retail stores across Indonesia.

Its portfolio includes globally recognized names in fashion, beauty, sports, food, and lifestyle retail, including Zara, Sephora, Starbucks, Foot Locker, Swarovski, and M&S.

The Philippine expansion strengthens MAP’s regional presence while supporting M&S’ goal of accelerating growth across Southeast Asia.

Why It Matters

The return of M&S gives Filipino shoppers access to one of the United Kingdom’s most recognized retail brands, known for quality food products, fashion essentials, beauty items, and home collections.

For the local retail sector, the partnership highlights continued confidence among international brands in the Philippines’ consumer market and long-term economic potential.

As M&S prepares to reopen its doors, Filipino customers can look forward to the return of a familiar retail experience while gaining access to a wider selection of products through both physical stores and online channels.