Palo Alto Networks, the global leader in AI-driven cybersecurity, has released its much-anticipated State of Generative AI 2025 report, revealing an extraordinary 890% surge in Generative AI (GenAI) traffic across 2024. This dramatic increase, largely driven by widespread enterprise adoption of GenAI tools, is bringing new urgency to cybersecurity challenges in the Asia-Pacific and Japan region.
The report shows that enterprises are now using an average of 66 GenAI applications—10% of which are deemed high-risk. While tools like Grammarly, Microsoft PowerApps, and Microsoft 365 Copilot are driving productivity in the Philippines, they are also introducing potential vulnerabilities. The Department of Science and Technology (DOST) is already investing ₱2.6 billion into AI projects through 2028, underscoring the country’s commitment to digital transformation. But with increased usage comes the expanded threat of data leaks, “Shadow AI,” and compromised national security.
Tom Scully of Palo Alto Networks emphasized that as GenAI tools permeate sectors including healthcare, government, and critical infrastructure, organizations must pivot to advanced cybersecurity architectures. “We are seeing an expanding attack surface, especially in critical infrastructure,” he said, citing risks like jailbreak attacks and unauthorized content generation.
Among the report’s alarming findings are a doubling of GenAI-related data loss incidents and a staggering 1,800% traffic spike from DeepSeek tools. As more organizations integrate AI across operations, the report warns that blind spots in governance and oversight may allow sensitive data to slip through the cracks.
Steven Scheurmann, Regional Vice President for ASEAN, stressed that stronger guardrails are non-negotiable. “We’re focused on helping organizations protect their AI ecosystems while embracing innovation,” he said.
To counter the mounting threats, the report recommends real-time data inspection, Zero Trust architectures, and robust user-level permission controls. With GenAI use showing no signs of slowing, Palo Alto Networks’ latest research serves as a crucial wake-up call for enterprises aiming to harness AI safely and strategically.
