Mang Inasal, the Philippines’ Grill Expert, proved its strength beyond the kitchen with nine major wins at the 2025 Marketing Excellence Awards held last August 8 at the Grand Hyatt Manila in Taguig.
The brand earned recognition across digital, advertising, consumer research, experiential campaigns, and partnerships. The highlight was a Gold Award for Excellence in Marketing to a Specific Audience for its collaboration with the Department of Tourism, Love the Flavors, Love the Philippines, which showcased Filipino cuisine as a cultural treasure.
Mang Inasal also took home four Silver Awards for Digital Marketing (#MangInasalCreamyYESSummer), Consumer Insights (‘Yan ang Kaing Mang Inasal), Experiential Marketing (Pork BBQ Caravan), and Sponsorship Activation (Mang Inasal Celebrates Festivals).
Another four Bronze Awards were given for Advertising (‘Yan ang Kaing Mang Inasal), Out-of-Home Advertising (It’s A Sign), Viral Marketing (4-Cheese Halo-Halo), and Marketing Leader of the Year awarded to Mang Inasal Marketing Head, Allan Tan.
“All these wins come from the passion and dedication of our diverse teams working together to delight our growing community of consumers nationwide,” said Tan. “Mang Inasal is more than just food. It’s about creating special moments with our customers.”
With these wins, Mang Inasal has secured 19 local and international awards in 2025, further strengthening its reputation as a marketing powerhouse that blends food, culture, and community.
