In the fast-growing digital gaming landscape, few players are committed to safety as they are to fun. This Problem Gambling Awareness Month, DigiPlus Interactive Corp., through its social development arm BingoPlus Foundation, reaffirms its industry leadership in responsible gaming, highlighting its pioneering use of in-app safeguards, real-world financial education, and company-wide mental health training to protect and empower Filipino players.
With over 40 million registered users and more than 130 physical sites, DigiPlus is the country’s largest integrated digital entertainment ecosystem. But behind its scale is a human-first approach to gaming – one rooted in empathy, protection, and shared responsibility.
At the core of this commitment is GameSmart, a responsible gaming program grounded on the three pillars: prevention, education, and intervention.
A three-pillar framework: Prevention, education, and intervention
Through advanced in-app tools: custom time and spending limits, facial recognition, and e-KYC protocols, DigiPlus empowers players to take control of their own habits while shielding minors and at-risk groups from exposure. These aren’t just features, they are built-in guardrails designed to make responsible play second nature.
One of the foundation’s most impactful efforts is the “Pusta de Peligro” campaign, a public advocacy drive that reframes “Petsa de Peligro”, a term familiar to everyday Filipinos, as a moment to pause and reflect on responsible choices.
The Pusta De Peligro campaign launched across social media, TV, radio, billboard ads, speaks directly to cultural and financial realities. By tapping relatable moments before payday, it encourages players to evaluate whether it’s the right time to play or save for another day.
Education happens where it matters most: in the everyday moments of playing and decision-making. The Foundation’s “Tamang Laro, Tamang Panalo” campaign delivers financial coaching to both jackpot winners and targeted sectors in barangays, teaching practical skills like budgeting, debt management, and saving smart. From livestreams to barangay halls, the message is the same; real fun means being in control.
On May 6, 2025, BingoPlus Foundation kicked off the “Tamang Laro, Tamang Panalo” Barangay Caravan at Barangay 686, Paco, Manila, where low income families and target sectors in barangay learned practical tips on budgeting, spending wisely, managing debt, and saving smart-empowering them to make a better financial decisions for a more secure future. This continues the series of learning sessions initiated since 2024, transitioning from a hybrid webinar to a grassroots program.
Intervention is available when players need it most. DigiPlus has begun training frontline staff and customer service teams to spot red flags and offer mental health first aid. In partnership with organizations like Seagulls Flock, the Foundation is building systems that emphasize compassion, not punishment – ensuring no player feels alone when facing risky behavior.
In partnership with Seagulls Flock Organization, BingoPlus Foundation held its first-ever “Basic Training on Problem Gambling for First Responders” on April 21–23, 2025. The three-day session equipped DigiPlus customer service representatives with critical knowledge and tools to recognize red flags, offer empathetic support, and promote responsible gambling among users—reinforcing the company’s commitment to accessible mental health care and responsible gaming at every touchpoint.
Beyond compliance
Beyond its compliance with regulations, DigiPlus believes that understanding the human story behind every player is the key to long-term, sustainable entertainment. Through BingoPlus Foundation, the company brings responsible gaming efforts to where its customers live, work, and play – across stores, digital platforms, and communities.
These efforts are just part of a broader ecosystem of care. BingoPlus Foundation has allocated ₱150 million in 2025 toward social programs under four pillars: Technology Education, Accessible Healthcare, Community Resilience, and Responsible Digitalization. Responsible gaming is not a one-off campaign – it’s embedded across everything DigiPlus does.
“Problem gambling is real – but so is the power of technology, education, and community to prevent it,” said Angela Camins-Wieneke, Executive Director of BingoPlus Foundation. “At DigiPlus, we don’t just check compliance boxes. We’ve built an ecosystem that protects players, empowers families, and multiplies the good across every corner of the country.”
Looking Ahead
DigiPlus and BingoPlus Foundation are expanding their efforts even further. This year, the Foundation will launch new digital learning modules, host community dialogues, and scale partnerships with LGUs, schools, and healthcare professionals to build a wider safety net for players.
Because as we play, we can protect. As we win, we can uplift. And as we grow, we can multiply the good- together.
