TCL and Ansons Celebrate Partnership Milestone with New Sqd-Mini Led TV Showcase

Two industry leaders mark Ansons’ 60th anniversary while looking ahead to the future of premium home entertainment.

TCL Philippines and Ansons Appliances celebrated a major milestone in their long-standing partnership as the country’s leading appliance retailer marked its 60th anniversary.

The event, dubbed “TCL x Ansons 60: Beyond Legacy,” highlighted more than two decades of collaboration between the two brands while introducing TCL’s latest display innovation, the new SQD-Mini LED TV.

The partnership reflects a shared commitment to bringing innovative home appliances and entertainment technology to Filipino households.

“It is a privilege to partner with Ansons once more. We haven’t just witnessed each other’s milestones; we have been consistently present for every breakthrough,” said Peter Chen, CEO of TCL Philippines.

Ansons Director for Business Operations Eugene Lim described the relationship as one built on trust, integrity, and shared growth.

“Ansons was built on the values of humility, integrity, and deep sincerity toward people. The greatest proof of those values is the relationships sitting in this room today,” Lim said.

A Partnership Beyond Legacy

The celebration recognized the role both companies have played in shaping the local appliance and consumer electronics industry.

TCL remains the Philippines’ No. 1 Panel TV brand and continues to expand its presence in home appliances, while Ansons has spent six decades building a reputation as one of the country’s most trusted appliance retailers.

According to TCL Deputy Marketing Director Shae Xiaoling Yu, the partnership extends beyond products.

“Together, we do more than sell televisions, air conditioners, or washing machines. We deliver comfort, joy, and unforgettable family moments to homes across the Philippines,” she said.

A ceremonial toast honored the achievements of both companies, celebrating Ansons’ 60 years of service and TCL’s leadership in the local consumer electronics market.

Spotlight on the New SQD-Mini LED TV

One of the event’s highlights was the unveiling of TCL’s new SQD-Mini LED TV, described as the world’s first television to receive the highest TÜV Perceptual Color Volume rating.

Guests were given hands-on access through an immersive Experience Zone designed to showcase the television’s advanced brightness, color accuracy, contrast, and image detail.

The display demonstrated TCL’s continued investment in premium visual technology as competition in the high-end television segment continues to grow.

Music and Celebration

Adding entertainment to the evening, Filipino band Silent Sanctuary performed some of its biggest hits, including “Ikaw Lamang,” “Kundiman,” and “Rebound,” providing a festive atmosphere for guests and partners.

As TCL and Ansons look toward the future, both companies emphasized their commitment to strengthening their partnership and continuing to bring innovative products and meaningful customer experiences to Filipino consumers.

TCL and Ansons are celebrating more than a business partnership. Their shared milestone reflects years of trust, innovation, and a continued commitment to bringing smarter living experiences to Filipino homes.