Eastwest Ageas Turns Employee Walking Challenge into Support for Aeta Families

More than 12 million recorded steps helped drive an outreach initiative in Sitio Tarukan, Tarlac.

EastWest Ageas employees turned a workplace walking challenge into community support for more than 70 Aeta families in Sitio Tarukan, Tarlac.

Through the company’s PURPLE Walk Challenge, employees collectively recorded more than 12 million steps. EastWest Ageas pledged ₱1 for every 200 steps as part of the initiative.

The program culminated in an outreach activity that provided more than 100 Aeta children with school supplies, footwear, hygiene essentials, and nutrition supplements. Solar lights were also included among the items provided to address community needs.

More than 30 employees joined the outreach mission in partnership with GoBetter Sports, a local sports events management agency.

EastWest Ageas president and chief executive officer Sjoerd Smeets and chief distribution and marketing officer Greg Martin led the participating group.

The initiative linked two goals: encouraging employees to stay active and contributing to a shared community effort.

Smeets emphasized education as an important part of the outreach, pointing to the opportunities it can create for children and their communities.

For the families involved, the support focused on practical resources for daily life and schooling. For participating employees, the challenge offered a way to connect individual routines with a collective purpose.

The activity reflects how a workplace wellness program can extend beyond employee participation when its goals are tied to a specific community need.

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