What Readers Should Know
EastWest Ageas’ PURPLE Report 2026 says many Filipinos want to prepare for family needs, healthcare, education, and retirement while managing rising daily expenses. The findings point to a need for clearer financial education and planning choices that fit different budgets.
Key Takeaways
- The PURPLE Report 2026 was presented on September 29.
- About nine in 10 respondents said they want to protect loved ones from financial uncertainty, according to the company’s release.
- Education, retirement, and healthcare are among the long-term concerns cited.
- More than half reported cutting budgets to prioritize basic needs.
- The event highlighted financial literacy and access to understandable planning options.
EastWest Ageas’ PURPLE Report 2026 highlights the tension between protecting a family’s future and paying for present needs.
Many Filipinos want to build a more secure future for their families, but everyday expenses are making it harder to set money aside. That is the central challenge highlighted in the PURPLE Report 2026, presented by EastWest Ageas at a media event on September 29.
According to figures shared in the company’s release, about nine in 10 respondents want to protect loved ones against rising prices, inadequate emergency funds, and uncertain income. Around eight in 10 want to prepare for children’s education, retirement, or financial independence, while six in 10 plan to save for hospitalization and treatment costs.
Those goals compete with immediate needs. The release says 56% have cut their budgets to prioritize essentials, 52% monitor expenses closely, and 42% have reduced nonessential spending. The figures describe people trying to plan ahead while managing the cost of daily life.
The report prompted a discussion about how younger Filipinos can access clearer financial information and a wider range of planning options. At the event, Bangko Sentral ng Pilipinas Deputy Governor Bernadette Romulo-Puyat discussed the central bank’s financial literacy and financial access efforts. Philippine Life Insurance Association president and EastWest Ageas president and CEO Sjoerd Smeets also pointed to insurance education initiatives, including Life Goals PH, Industrypedia, and school visits.
“By making financial knowledge and protection more accessible, we can help raise a generation of financially aware young Filipinos,” Smeets said.
EastWest Ageas also presented its PURPLE Solutions as insurance planning options with a simplified application process. For readers considering any financial product, the useful next step is to compare its benefits, costs, exclusions, and payment terms against their own priorities and budget.
The report’s clearest takeaway is that long-term planning needs to work alongside present-day expenses. More understandable information and choices can help Filipinos decide what they can realistically prepare for now—and what they may build toward later.
Frequently Asked Questions
What is the PURPLE Report 2026?
It is an EastWest Ageas study presented as an examination of Filipinos’ financial goals and the barriers to reaching them.
What concerns did respondents identify?
The release cites rising prices, insufficient emergency funds, uncertain income, education, retirement, and healthcare costs.
How are respondents managing daily costs?
Some reported cutting budgets, monitoring expenses more closely, and reducing nonessential spending.
Who spoke about financial literacy at the event?
BSP Deputy Governor Bernadette Romulo-Puyat and PLIA president Sjoerd Smeets were among those cited in the release.
Does the report mean one insurance plan is right for everyone?
No. Any plan should be assessed against a person’s needs, budget, benefits, exclusions, and payment terms.
Gabriel
Introvert, wanderer, blogger, foodie, a hip-hop music writer, and one of the co-founders of a tech start-up company called GigsManila.
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