DoubleVerify (DV), a leader in digital media authentication, announced today the release of a new guide The Power of Media Quality – How APAC Marketers Can Leverage Media Quality for Better Advertising ROI. DV’s 2023 report in partnership with WARC found that a significant portion of marketers in Asia Pacific (APAC) fail to evaluate digital media buys against core quality metrics. The research concluded that only 17 percent of APAC marketers evaluate critical media quality indicators like brand safety and suitability, viewability, fraud or intended geography. This new guide aims to empower advertisers across the APAC region with the knowledge and tools needed to enhance the effectiveness of their ad campaigns through verification.
Key highlights from The Power of Media Quality – How APAC Marketers Can Leverage Media Quality for Better Advertising ROI include:
- Navigating today’s digital media landscape: With the proliferation of digital channels such as social, streaming, gaming and shopping platforms, advertisers are presented with unprecedented opportunities to engage their customers. However, ensuring media quality amidst this growth is essential for campaign success.
- Charting your territory: The guide outlines the four pillars of media quality: brand safety and suitability, viewability, fraud and intended geography. Understanding and addressing these pillars is crucial for enhancing campaign effectiveness and mitigating risks.
- Achieving quality in any environment: DV offers a comprehensive suite of solutions tailored to APAC advertisers, spanning social, retail media, CTV, gaming and mobile platforms. These solutions enable advertisers to verify media placements everywhere, ensuring consistent measurement standards and transparency across digital investments.
“Our guide serves as a definitive framework to maximize advertising performance in the APAC region,” said Conrad Tallariti, Managing Director and Senior Vice President, APAC,
DoubleVerify. “As technology is expanding rapidly, so is the landscape of digital media with opportunities emerging across new social, streaming, gaming, CTV and more, making digital media protection of vital importance.”
