The Bank of the Philippine Islands (BPI) has upgraded its BEA Chat, making banking more intelligent, responsive, and accessible. Powered by artificial intelligence, the enhanced BEA Chat provides faster, more personalized support for clients anytime, anywhere.
“BEA Chat is more than just a chatbot. It represents our commitment to digitalization and customer obsession,” said Cathy Santamaria, BPI Chief Customer and Marketing Officer.
Accessible through the BPI website and official Facebook page, BEA Chat delivers accurate responses in as fast as three seconds. It answers inquiries, provides self-service options, and connects users with live agents when needed. Customers can also apply for products, register for promos, and track service requests in real time without calling or visiting a branch.
The platform is available to both verified BPI Online users and guest users, giving even non-clients access to information and services. For Overseas Filipino Workers, BEA Chat offers convenient access to banking support without international call charges or a local SIM card.
BEA Chat has earned multiple awards, including “Outstanding Chatbot Customer Experience” at the 2025 Digital CX Awards and “Best Use of Marketing AI Solution” at the 2024 APAC Marketing Technology Awards.
With this upgrade, BPI continues its digitalization drive, blending advanced technology with customer-focused service.
