LG Expands Commercial Laundry Push in Europe

Quick Read

What Readers Should Know

LG Electronics is showcasing professional laundry equipment, its Wet Cleaning solution and connected management tools at EXPODETERGO INTERNATIONAL 2026 in Milan. The presentation supports its European expansion through distributor partnerships and a broader commercial laundry portfolio.

Key Takeaways

LG is presenting its commercial laundry portfolio at EXPODETERGO INTERNATIONAL 2026 in Milan from October 23–26.
The exhibition features the first showcase of mass-produced Professional Laundry models and the European debut of LG’s Wet Cleaning solution.
Equipment features include load-based water adjustment, drum imbalance detection and gentle garment care technology.
LG LaundryCrew supports remote equipment monitoring and management, while Open API integration requires separate development.
LG is expanding European distributor partnerships while also strengthening distribution in Asian markets, including the Philippines.

At EXPODETERGO INTERNATIONAL 2026 in Milan, LG showcases professional laundry equipment, wet cleaning technology and tools for managing connected machines.

LG Electronics is expanding its commercial laundry business in Europe with equipment and connected management tools designed to help operators handle different garment care needs and monitor daily operations.

At EXPODETERGO INTERNATIONAL 2026, held October 23–26 in Milan, Italy, the company is presenting its semi-commercial and Professional Laundry lineups to distributors and business customers. The exhibition includes the first showcase of mass-produced models from its Professional Laundry range and the European debut of its Wet Cleaning solution.

The presentation reflects LG’s effort to build a broader professional laundry business, combining machines with software that gives operators access to equipment information and remote management capabilities.

Equipment designed for different laundry needs

LG’s Professional Laundry lineup includes AI Weight Detection, which detects load size and adjusts water use accordingly.

Another feature, the Dynamic Ball-Core System, uses a built-in gyro sensor to detect drum imbalances in real time. A ball balancer helps stabilize the load and reduce vibration, according to LG. Actual results may vary depending on operating conditions.

For businesses handling delicate garments, LG is introducing its Wet Cleaning solution to the European market. It uses water and specially formulated detergents as an alternative to conventional dry-cleaning methods.

LG says the system is designed to help manage the risk of shrinkage, color transfer and changes in fabric texture. Its MotionCare technology combines controlled drum movements, gentle washing and low-temperature drying to help limit fabric damage.

These features address practical concerns for laundry operators: matching water use to the load, managing machine vibration and caring for garments that require gentler treatment.

Connected tools support daily operations

Alongside its machines, LG is showcasing software for monitoring equipment and managing laundry operations.

The LG LaundryCrew app allows owners and users to remotely monitor and manage connected laundry equipment. For business customers seeking a customized platform, LG’s Open API can provide supported equipment data for integration with existing business systems.

That integration requires separate system development after product purchase; it is not included as a standard feature.

Together, the equipment and connected tools are intended to give operators more flexibility in overseeing their businesses. LG says remote monitoring, management and performance tracking can support more efficient day-to-day operations.

Distributor partnerships drive expansion

LG’s European expansion builds on distributor relationships in the United Kingdom, France, Italy and Hungary.

In August 2026, the company secured a business-to-business order from SCHILLING Wäschereitechnik GmbH, a Germany-based distributor specializing in professional laundry and ironing equipment. LG said deliveries of its semi-commercial and Professional Laundry products to the distributor were already underway.

The company is using its participation in EXPODETERGO INTERNATIONAL to strengthen existing relationships and meet prospective dealers across Europe.

Baek Seung-tae, president of the LG Home Appliance Solution Company, said the exhibition provides an opportunity to present the company’s equipment and connected management solutions to European business partners. He added that LG plans to continue developing partnerships and supporting customers’ operational efficiency.

Philippine distribution is part of the wider strategy

Beyond Europe, LG said it has increased supply to North American operators, including CSC ServiceWorks and WASH. It is also strengthening distribution partnerships in Asian markets, including Thailand, the Philippines and Vietnam.

For Philippine readers following developments in commercial laundry, the announcement shows how LG is bringing equipment and operational software together as part of its wider business strategy. However, the release does not specify Philippine pricing or local availability for the products showcased in Milan.

The central development is LG’s broader approach to professional laundry: offering businesses machines for different textile care requirements alongside tools that help operators monitor and manage them.

Reader Questions

Frequently Asked Questions

What is LG showcasing at EXPODETERGO INTERNATIONAL 2026?

LG is presenting semi-commercial and professional laundry equipment, its Wet Cleaning solution, the LG LaundryCrew app and Open API capabilities.

When and where is the exhibition taking place?

EXPODETERGO INTERNATIONAL 2026 runs from October 23–26 in Milan, Italy.

How does LG’s Wet Cleaning solution work?

It uses water, specially formulated detergents, controlled drum movements and low-temperature drying to help care for delicate garments.

Is Open API integration included as standard?

No. Integration requires separate system development after product purchase.

Are the showcased products available in the Philippines?

LG identifies the Philippines as a market where it is strengthening distribution partnerships, but the release does not provide local availability or pricing for the showcased products.