Uniqlo Philippines Lights Up the Holidays with Gifts That Give Back

Its 2026 holiday kickoff brings together tree lighting festivities, Manila flagship anniversary offers, and an initiative supporting 15 public schools.

UNIQLO Philippines has opened its 2026 holiday celebrations with a tree lighting event at the UNIQLO Manila Global Flagship Store, connecting seasonal gift shopping with community support.

Under the theme “The Gifts That Bring Us Together,” the campaign combines LifeWear gift ideas, performances, and an education initiative that channels a portion of proceeds from select AIRism products toward underserved public schools.

The kickoff also marked the Manila flagship’s eighth anniversary, with exclusive UTme! collaborations and selected LifeWear offers available from October 23 to 29, 2026.

Three tree lighting events lead to a November showcase

The Manila flagship ceremony was the first of three holiday tree lighting events planned by UNIQLO Philippines. Two more are set for San Juan and Taguig, with further details to be announced through the brand’s social media accounts.

UNIQLO also teased a Filipino artist who will headline its annual holiday event on November 22. The performer’s identity had not been disclosed in the announcement.

At the opening celebration, guests watched showcases featuring UNIQLO local celebrity partner Alexa Illacad and an orchestra performance by scholars of the PARC Foundation, one of the company’s sustainability partners.

Shoppers also received complimentary Cocoa Hokkaido and Bibingka Ensaymada from UNIQLO Coffee during the kickoff, alongside an opportunity to have a professional photograph taken with the holiday tree.

UNIQLO Philippines Chief Operating Officer Geraldine Sia said the celebrations aim to bring people together through meaningful gifts and shared experiences.

Manila flagship marks eight years

Opened in October 2018, the UNIQLO Manila Global Flagship Store spans 4,100 square meters across two levels.

For its anniversary, UNIQLO announced partnerships involving Salcedo Weekend Market, Sarsa, Ramen Ron by AF Hospitality, Aya, and Hapag. An exclusive food-inspired UTme! collection forms part of the celebration and is available only at the Manila flagship.

The anniversary offers cover selected clothing for men, women, and children. According to the announcement, featured prices from October 23 to 29, 2026, include:

Selected HEATTECH EXTRA WARM Cashmere Blend tops are also listed at ₱990, down from ₱1,290. The women’s selection includes cashmere-blend leggings at the same promotional price.

AIRism purchases help support public schools

The celebration also highlighted UNIQLO Philippines’ year-long “Supporting Brighter Futures Through Education” initiative.

The company says a portion of proceeds from select AIRism products supports 15 underserved public schools across the country. Implemented with Friends of HOPE Inc., SM Foundation, and ABS-CBN Foundation, the project includes school facility improvements, new classroom construction, educational support, and LifeWear donations for students and teachers.

Among the communities highlighted in the announcement is Bagong Silang High School, where some T’boli Indigenous students reportedly walk three hours or more to attend classes. The release also describes makeshift learning spaces where rain can disrupt lessons.

AIRism products were incorporated into the flagship’s illuminated holiday tree display to draw attention to the initiative and explain the connection between eligible purchases and school support.

Gift ideas for everyday routines and winter trips

Alongside AIRism innerwear, the holiday display features clothing suited to different recipients and occasions.

For winter travel, selections include HEATTECH Extra Warm Cashmere Blend tops, Fluffy Yarn Fleece Full-Zip Jackets, and PUFFTECH outerwear. Other featured options include UNIQLO : C Sweat Wide Pants, Flannel Checked Shirts, and knitwear.

Everyday choices range from cropped and oversized T-shirts to Linen Blend Easy Pants and Stretch Easy Ankle Pants.

For shoppers, the campaign brings together practical gift options and a way to contribute to learning spaces through select purchases. Further announcements about the remaining tree lighting events and the November 22 showcase will appear on UNIQLO Philippines’ official social channels.

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