2X, the world’s leading subscription-based go-to-market (GTM) service provider, officially launched its new Manila headquarters, marking a significant milestone in the company’s continued expansion and its commitment to delivering world-class go-to market solutions, driven by its global team, with the Philippines playing a pivotal role in that success.
The new office, located at Level 4, Silver City 3, Central Avenue, Ortigas East, Brgy. Ugong, Pasig City, will serve as a strategic hub for innovation, collaboration, and talent development. It features modern collaborative and inclusive spaces, advanced technology infrastructure, and amenities designed to support 2X’s growing team of B2B marketing and GTM professionals.
To celebrate, 2X hosted a media event featuring office tours, executive presentations, and insights into 2X’s continued growth plans in the Philippine market.
The launch represents more than just a physical expansion. It underscores 2X’s strategic investment in Filipino B2B marketing and GTM professionals and reinforces the Philippines’ growing reputation as a global center of excellence for marketing talent. 2X leverages the expertise of Filipino talents to deliver world-class marketing solutions to over 150 global enterprise clients, consistently exceeding international standards.
“This new office reflects our long-term commitment to building a world-class hub that empowers our team to deliver results to our clients worldwide,” said Andrew Ike Waga, Country Manager, Philippines of 2X.
As a pioneer in the subscription-based GTM service model, 2X bridges global marketing and GTM strategy with local execution excellence. The company’s hybrid approach enables Philippine-based teams to deliver comprehensive marketing operations that span strategy development, campaign execution, and performance analytics, all under a cohesive framework that meets the growing demand for agile, scalable solutions.
“This expansion represents a significant long-term investment in our growth strategy, leveraging the Philippines’ operational efficiency to deliver exceptional value to our global clients,” said Brandon Sullivan, Chief Financial Officer of 2X.
“Our new office embodies our people-first culture, designed to attract top talent and create meaningful career paths where our teams can grow and thrive,” added Lian Noble, Head of People, Manila and Global People Operations of 2X.
The office launch comes at a time when Philippine businesses are increasingly shifting from traditional, siloed marketing approaches to data-driven, tech-enabled marketing operations. 2X supports this transformation by demonstrating how local talent can lead global B2B marketing and GTM innovation while helping Philippine-based companies compete at international standards.
To further strengthen its commitment to growing local talent, 2X will host Talent Connect, an open-house recruitment event, in September 2025. The event will welcome job seekers for onsite interviews and direct interaction with company leaders, offering prospective candidates an opportunity to experience 2X’s culture firsthand while exploring career opportunities within the organization.
