UnionDigital Bank (UD), the digital banking arm of UnionBank of the Philippines, launched its Kaya Mo Movement on August 23, 2025, at Market! Market! in Taguig. The campaign targets unbanked Filipinos such as sari-sari store owners, ride-hailing drivers, and wage earners, giving them simple and accessible digital banking solutions.
Through its app, UD provides fast account opening, seamless payments, and secure savings options. Its products include UD Payments and Transfers, the new UD Virtual Debit Card powered by VISA, UD Save with no minimum balance and zero maintenance fees, and competitive Time Deposits. These services aim to help first-time savers and budget-conscious Filipinos grow their money with ease.
The bank also introduced Usapang Diskarte, a financial literacy program making money management practical and relatable. Financial advocate Salve Ibañez stressed that financial empowerment becomes real when people learn to take control of their income and spending.
Cong TV, UD’s new brand ambassador, shared his personal journey from being a struggling vlogger to a successful content creator. He emphasized that with the right tools and discipline, anyone can achieve financial security. His message: “Kung kaya ko, Kaya Mo.”
UnionDigital also launched the #KwentongKayaMo campaign, inviting Filipinos to share their stories of financial empowerment until September 15, 2025. Selected stories will be recognized with special rewards.
With UD, Kaya Mo is more than a campaign. It is the bank’s mission to help every Filipino take control of their finances and build a secure future.
