Travel More for Less campaign wins Best ASEAN marketing award
AirAsia MOVE markets the service as Asia’s Best Travel Booking App. MOVE won Best ASEAN Marketing & Promotional Program at the 35th ASEANTA Awards for Excellence in Cebu City, Philippines. The ASEAN Tourism Association, known as ASEANTA, presented the award.
The honor recognizes Travel More for Less, a multi market campaign across Malaysia, Thailand, Indonesia, and the Philippines. The campaign pushes travel inside ASEAN and points travelers toward less visited destinations, such as smaller beach towns, heritage districts, and local food areas.
MOVE links the campaign to a tourism imbalance. The company cites a figure near 80 percent of travelers concentrating in 10 percent of global destinations. Travel More for Less aims to shift travel demand toward more places in the region, so local jobs and small businesses gain more visitor spending.
At the Cebu ceremony, Maria Lourdes Japson, MOVE Philippines country representative, and Yizhen Fung, head of strategic partnerships, accepted the award on behalf of MOVE. MOVE CEO Nadia Omer said the campaign seeks to widen travel choices across ASEAN, while supporting communities outside the usual routes.
Community storytelling sits at the center of the push. MOVE worked with content creators across ASEAN, then teamed with tourism boards and hotel partners. Creators shared local stories, budget tips, and trip plans built around community based experiences.
MOVE also tied the campaign to app tools designed for frequent travel.
The ASEAN Explorer Pass offers a subscription option for regional travel planning. SNAP! Flight + Hotel bundles package fares and stays in one booking flow. In app chat groups help travelers swap notes on routes and local spots. An ASEAN travel ideas page inside MOVE supports year round planning.
If you plan an intra ASEAN break, start small.
Pick one nearby destination, then set a firm budget. Compare bundles against separate bookings. Travel on off peak days when your schedule allows. Spend with local guides, transport operators, and family run shops to keep more money in the community.
