Have you ever marveled at the iconic Reymundo Animated Display, now gracing the flagpole area of Quezon City Hall? Back in the day, most people knew it as the “Manila COD Christmas on Display.” I still remember watching it every December, perched atop the Manila COD Department Store—a landmark that’s sadly no longer with us.
This magical display first lit up our holidays in 1966. I caught its magic in the 80s, when someone could hoist me up on their shoulders to see it better from the roadside. It was a tradition that brought families together and made Christmas feel truly special.
But behind the nostalgia lies a complex story. Did you know there’s been a legal tussle over the “Christmas on Display” trademark? Sources say Araneta Center has tried registering the name three times, but Rosario Animated Display opposed each attempt. Just this July 29, the Office of the Director General ordered them to stop pursuing it, citing bad faith.
It’s bittersweet, isn’t it? On one hand, it feels like a piece of our collective holiday memories is being disputed. On the other, the resilience of this display—continuing to inspire joy despite the challenges—is remarkable.
So here’s my question: Is it time to let go of this trademark dispute, or is it worth fighting for the history behind the name? Share your thoughts—I’d love to hear your take.
