What began as a supermarket loyalty program has transformed into one of the country’s most powerful platforms for Filipino music. Puregold’s OPM Con 2025 lit up the Philippine Arena with a sold-out show that brought together the nation’s top OPM acts, loyal shoppers, influencers, and music lovers for a historic celebration of original panalo music.
Headlined by a high-octane lineup featuring SB19, BINI, G22, KAIA, Skusta Clee, Sunkissed Lola, and Flow G, the night was a sonic spectacle that pulsed with Pinoy pride. From start to finish, the event was a masterclass in music production and fan engagement—blending rhythm, culture, and community in the most spectacular way.
“We’ve always believed that our connection with our shoppers goes beyond the checkout counter,” said Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold. “We are gratified to know that through Puregold OPM Con 2025, we gave our loyal members an unforgettable celebration of Filipino music, talent, and pride on a massive scale.”
The crowd was as dynamic as the music itself. Fans from across the country, as well as Filipinos from Asia and the Middle East, gathered under one roof—many of them thanks to nationwide ticket redemption events held weeks before the concert. Everyday shoppers stood shoulder to shoulder with online personalities and celebrities, united by their love for OPM and the Puregold brand.
The night also featured exclusive VIP perks, including pre-show soundcheck parties and exciting giveaways from Puregold’s partner brands such as Nestlé, Jack ‘n Jill, Coca-Cola, Lucky Me!, Cream-O, Tide, Colgate, Magnolia Cheezee, Purefoods, and many more.
Every beat, every light cue, and every crowd chant proved that Puregold is no longer just a supermarket—it’s a lifestyle movement. Through music, the brand continues to redefine what it means to serve the Filipino community.
As Piedad emphasized, “Puregold is about building meaningful experiences for the communities we serve.” With the massive success of OPM Con 2025, Puregold has undoubtedly carved its place at the intersection of commerce and culture—delivering not just value, but unforgettable memories.
Stay connected with Puregold:
- YouTube: Puregold Channel
- Facebook: @puregold.shopping
- Instagram/Twitter: @puregold_ph
- TikTok: @puregoldph
