Poten-Cee’s 50Th Anniversary Campaign Wins Double at Quill and Anvil Awards

Poten-Cee’s 50th anniversary campaign, #FiftyFortifiedandForgingForward, gained recognition from two of the country’s biggest communications award-giving bodies. The campaign received an Excellence Award at the Philippine IABC Quill Awards held at the Manila Hotel and a Silver Anvil from the Public Relations Society of the Philippines earlier this year.

The campaign, which ran throughout 2024, highlighted Poten-Cee’s milestone anniversary by engaging both internal and external stakeholders. Employees were tapped as ambassadors, while customers and media were reached through ATL, BTL, and digital platforms. Despite challenges, the campaign delivered strong sales, digital reach, PR mileage, and CSR engagement.

From 918 Quill entries, only 163 won an Excellence Award. Poten-Cee’s entry stood out further by landing among the Professional Top 5 Awards with one of the highest scores on the IABC Global Scale of Excellence.

IABC Philippines President Belle Tiongco praised the campaign’s clear strategy and results, noting how its work plan allowed evaluators to experience the campaign output effectively.

This marks PascualLab’s second Quill recognition following its #PascualLove 75th anniversary campaign in 2021. Poten-Cee remains committed to delivering Vitamin C products such as Poten-Cee Sugar-coated, Forte, Chewable, Zn Advance, and its newest Poten-Cee Gummies, available through Lazada, Shopee, and TikTok.

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