On Launches Official LazMall Store in the PH

Quick Read

What Readers Should Know

On announced official flagship stores on LazMall Philippines and Thailand, which Lazada describes as the brand’s first official marketplace flagship-store launch in Southeast Asia. The planned initial selection includes Cloudmonster, Cloudrunner and Cloudsurfer footwear, with expansion scheduled throughout 2027.

Key Takeaways

On announced official flagship stores on LazMall Philippines and Thailand.
Lazada describes the partnership as On’s first official marketplace flagship-store launch in Southeast Asia.
The initial selection will focus on running and training footwear and accessories.
Cloudmonster, Cloudrunner and Cloudsurfer are among the planned running franchises.
A broader assortment of performance and everyday footwear is planned throughout 2027.

The planned launch selection includes Cloudmonster, Cloudrunner and Cloudsurfer footwear, with a broader assortment scheduled for 2027.

Swiss sportswear brand On is launching official flagship stores on LazMall Philippines and Thailand, adding a marketplace shopping channel for runners, training enthusiasts and everyday wearers.

According to the launch announcement, Lazada is the first marketplace platform in Southeast Asia to introduce an official On flagship store. The partnership brings the brand’s footwear and accessories into LazMall’s shopping environment while supporting its regional eCommerce expansion.

For Filipino shoppers, the launch provides another way to discover On through an official brand storefront.

Cloudmonster, Cloudrunner and Cloudsurfer among planned offerings

The On Official Flagship Store will initially feature a curated selection of running and training footwear and accessories.

The planned assortment includes the Cloudmonster, Cloudrunner and Cloudsurfer running franchises, alongside other training and lifestyle models.

The announcement does not identify specific versions, prices or available sizes. Shoppers will need to check the official store for individual listings and stock availability.

On and Lazada also plan to expand the assortment throughout 2027, adding more footwear for everyday running, long-distance sessions, performance training and all-day wear.

An official marketplace presence for On

The partnership gives On a way to reach consumers through Lazada’s digital platform while maintaining an official brand presence.

For Lazada, the addition expands LazMall’s selection of international sportswear brands.

Carlos Barrera, CEO of Lazada Philippines, described the agreement as a milestone for the platform and its regional business.

“We are proud to be the first marketplace platform in Southeast Asia to launch an official On flagship store and to make the brand’s products more accessible to Filipino consumers through LazMall,” Barrera said.

The exclusivity described in the announcement concerns the official LazMall flagship-store launch. It should not be read as a claim that On products are unavailable through other retail channels.

Connecting with the Philippine movement community

Founded in the Swiss Alps in 2010, On develops footwear, apparel and accessories for activities including running, training, outdoor pursuits and everyday use.

Rebecca Cai, Chief Global Markets Officer at On, said the Philippine market offers an opportunity to connect with more consumers through Lazada.

“This partnership gives consumers another convenient way to discover On and experience our products, while allowing us to build a deeper connection with the local movement community,” Cai said.

The phased rollout means the initial collection will serve as an introduction, with a wider selection planned as the partnership develops.

Filipino shoppers can visit the On Official Flagship Store on LazMall Philippines to check available products, sizes and prices.

Reader Questions

Frequently Asked Questions

Where can Filipino shoppers find On’s official LazMall store?

The announcement directs shoppers to lazada.com.ph/shop/on.

Which products are planned for the launch?

The planned selection includes Cloudmonster, Cloudrunner and Cloudsurfer running footwear, alongside other training and lifestyle models and accessories.

Were prices and available sizes announced?

No. The supplied release does not specify prices, model versions or size availability.

Will the product selection expand?

Yes. The announcement says the assortment will expand throughout 2027 with more performance and everyday footwear.

Does the announcement mean On products are sold only on Lazada?

It describes the official flagship-store launch as exclusive to LazMall Philippines and Thailand. It does not establish that all other retail channels are excluded.