Eurofragance Brings Asia-Focused Fragrance Collection to Bangkok

The Get in the Mood! showcase draws on regional preferences and ingredients including guava, hibiscus, green tea and rice.

Eurofragance will present an Asia-focused version of its “Get in the Mood!” fragrance collection at in-cosmetics Asia 2026, taking place November 3–5 at Bangkok International Trade & Exhibition Centre.

The fragrance house will exhibit at booth L70, showcasing creations for fine fragrance and personal care.

According to its October 28 announcement, the collection adapts a global concept to regional preferences, with inspiration from ingredients familiar across Asian markets.

Fragrance built around emotional themes

Get in the Mood! explores six themes: Balance, Focus, Confidence, Joy, Attraction and Euphoria.

The collection uses EuroMotion, Eurofragance’s proprietary technology, which the company describes as combining selected ingredients with its captive ingredient Euphorion to create a more immersive sensory experience.

The release presents emotional effects as company-described product attributes. It does not provide study methods or results establishing therapeutic benefits.

Balwinder Rolley, Managing Director for Asia Pacific at Eurofragance, emphasized the importance of local insight.

“There is no single definition of the Asian consumer. Preferences vary widely across the region, so local insight matters when creating fragrances that resonate,” Rolley said.

Guava and hibiscus join the showcase

The regional collection includes four new personal care fragrances, alongside fine fragrances tailored to Asian preferences.

Under the Euphoria theme, highlighted creations include:

• Euphoric Obsession: nectarine, magnolia and sandalwood.
• Hibiscus Wonder: hibiscus, pomegranate and ambrette seed.
• Berry Rush: raspberry, freesia and cashmere.
• Pitaya Voltage: pepper, dragonfruit and sandalwood.
• Saffron Escape: saffron, raspberry and violet.
• Guava Fever: guava, rose and musk.

The formats span fine fragrance, shower products, body sorbet and shimmering mist, demonstrating how scent concepts can be applied across product categories.

A sensory showcase for beauty brands

An AI-powered photobooth will offer visitors visual interpretations of selected emotions before they explore corresponding fragrances.

Eurofragance’s presentation is directed at beauty and personal care businesses developing products for regional consumers. The announcement does not provide retail prices or Philippine consumer-launch dates.

For brands, the showcase illustrates how ingredient familiarity, product format and sensory storytelling can inform fragrance development across different Asian markets.

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