As Glico Philippines celebrate Pocky Day on 11.11, the company is bringing the Pocky Cha11enge to TikTok, an online space that Gen-Zers love, in order to create an opportunity for them to build more in-person connections offline.
Pinoy Gen-Zers (Filipinos born between 1996 and 2010) are digitally native and passionate about issues that affect our world.
However, when it comes to building real-world connections, life can get a little complicated. Connecting offline has become harder ever since the pandemic all but killed off opportunities for socializing in real life. After all, many social events — such as proms and soirees — which other generations may have taken for granted while growing up, have been replaced with Zoom or Discord for these Gen-Zers.
With Pocky Cha11enge, get ready to get social, in the true sense of the word!
So what’s the Pocky Cha11enge?
Simply fit as many friends on screen in 11 seconds. Participants could get as creative as they want with their friends!
- Step 1: Hold your palm up.
- Step 2: Wait for the virtual Pocky Box to ‘appear’ on your palm.
- Step 3: Watch for the timer to start.
- Step 4: Fit as many friends creatively, on-screen within 11 seconds.
- Step 3: Share it on TikTok with the hashtag #PockyCha11enge #ShareHappiness and tag @glico_philippines!
This challenge will start on November 8, 2023, and run until November 25, 2023. All you need is Pocky and your friends!
Happiness awaits at Pocky’s LIFE FOUR CUTS Selfie Booths!
Another thing that Gen-Zers love? Selfie booths! Every hang-out with friends is not complete unless capped with a trip to the nearest selfie booth. That’s why Pocky partnered with LIFE FOUR CUTS, a famous selfie booth chain in the Philippines, to share even more happiness with the Gen Z!
Curious how it will work? Just follow these steps:
- Collect Pocky-themed props and enter the selfie booth.
- Select the Pocky 11:11 frame.
- Take your photo prints.
- Open TikTok and activate the Pocky Cha11enge Branded Effect.
- Share your photo booth session using the Pocky Cha11enge effect.
- Show staff at the booth for a chance to get a free Pocky product!
These Pocky booths will be active from November 8, 2023, to November 25, 2023, at the following LIFE FOUR CUTS stores:
- SM Mega Mall Robinsons Galleria AYALA Mall Circuit
- SM City Grand Central Robinsons Manila AYALA Mall Trinoma
- SM City Fairview Uptown Mall BGC Glorietta 1
- Venice Grand Canal Mall SM City North EDSA
Limited edition flavour: Festive Delight coming up!
In celebration of Pocky Day on 11.11, Glico Philippines will also be releasing a delicious, limited edition flavor, the Pocky Festive Delight! Get ready to taste this delightful mix of berries and macaron. This will be available starting from the end of November until December. Make sure to get one and share happiness with Pocky!