7-Eleven Singapore Unveils Foodbar as Study Highlights Growing Demand for Quick Meals

Quick meals are becoming a regular part of the week for convenience-store shoppers in Singapore, according to a new study released by 7-Eleven Singapore alongside the announcement of its first Foodbar concept.

The 7-Eleven Foodvenience Customer Study 2026, which surveyed 1,020 convenience-store shoppers in Singapore, found that 68% turn to quick meals at least a few times a week. Meanwhile, 75% expect to rely more on convenient meal options in the future.

The findings reflect how busy and unpredictable schedules influence food choices. For the study, quick meals include food or drinks that require minimal preparation and effort, such as ready-to-eat meals and instant food.

Busy schedules influence everyday meals

Among respondents, 43% said planning dinner on a typical weekday is difficult. The same proportion often decide what to eat at the last minute.

Nearly half, or 47%, turn to quick meals during busy workdays, while 36% do so when working late and 32% when their schedules change unexpectedly.

The survey also found that 46% often eat on the go, 40% eat at irregular times, and 30% frequently skip meals.

Anushree Khosla, managing director of 7-Eleven Singapore, said customers increasingly want convenient food that delivers taste and value whenever their plans change.

The retailer operates more than 450 stores across Singapore, offering options ranging from sandwiches, wraps, and onigiri to packed meals.

Convenience food gains acceptance as a meal

The study suggests that convenience food is earning broader acceptance among the shoppers surveyed.

Almost half of respondents, or 47%, said they view convenience food more positively than they did three years ago. Meanwhile, 79% agreed that it can be a satisfying meal, 74% associated it with good quality, and 69% said it offers value for money.

A further 86% said convenience food suits busy lifestyles, while 83% agreed that these meals are becoming more innovative.

These findings describe respondents’ perceptions and eating habits; they do not establish the nutritional quality of individual products.

Local flavours lead food interests

Local Singapore flavours topped respondents’ current food interests at 43%, followed by healthier meals and budget-friendly options, both at 37%.

Japanese-inspired food attracted interest from 35% of respondents, while Korean-inspired food drew 32%.

Since 2021, 7-Eleven Singapore has collaborated with local food and beverage brands on limited-edition ready meals. Partners have included Andes by Astons, Lau Wang Claypot Delights, Playmade, Chocolate Origin, and Nasty Cookie.

Its range also includes Japanese and Korean favourites such as onigiri, Japanese curry rice, kimbap, and kimchi fried rice. In 2025, the retailer introduced its first halal-certified Korean snacks range.

According to the company, its ready-to-eat selection now covers more than 130 products, spanning breakfast, meals, desserts, and snacks.

Foodbar brings hot meals to selected stores

Building on that range, 7-Eleven Singapore has unveiled Foodbar, an in-store concept set to be available at 16 stores across the island, with plans for further expansion.

The format will vary depending on each store’s location, customer profile, and available space.

At larger Foodbars, customers can build their own bowls starting at S$4.50, choosing from bases such as rice, penne pasta, or noodles, alongside sauces, add-ons, and garnishes.

Options include roasted chicken, hash browns, chicken cutlets, fried shallots, parmesan cheese, and seaweed flakes.

Other Foodbars will offer hot snacks such as pizza, croissants, pancakes, and waffles for dining in or takeaway.

The concept expands the retailer’s food choices across different occasions, from a full meal to a quick snack between commitments. The announcement covers Singapore stores.

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