The luxury vehicle segment has long been a stronghold of European car brands, such as Audi, Bentley, BMW, Mercedes-Benz, Range Rover and Rolls-Royce, mainly because of the prestige, tradition, and recognition that these brands carry. These luxury car brands usually feature the best engineering and latest technology to provide safety, performance, comfort, convenience, and reliability expected from vehicles of this caliber.
However, a new premium automotive brand, AITO, has recently surpassed established European legacy brands in China’s premium New Energy Vehicle (NEV) segment. A Bloomberg News report released on May 19, 2025, confirmed that the AITO M9 has solidified its position in the NEV market in 2024, and outpaced BMW and Mercedes-Benz, underscoring the M9’s appeal among discerning Chinese consumers, who are known for their exacting standards when it comes to cutting-edge electric vehicles.
New Mindset Among Luxury Car Buyers
China’s automotive market is now widely regarded as one of the most demanding in the world, with buyers prioritizing innovation, performance, and value. The AITO M9, as the flagship and pioneering model in Huawei’s smart vehicle collaboration, sets a new benchmark for luxury SUVs through the precision work of 3,000 skilled engineers. Its rise to the top of NEV rankings speaks volumes of its ability to meet and exceed the high expectations of its demanding and “picky” customers.
This engineering benchmark is immediately evident just by sitting in the driver’s seat of the AITO M9. It features cutting-edge technology with Huawei’s HarmonyOS smart cockpit system. A panoramic triple-screen layout, intelligent voice command integration, and seamless connectivity greatly enhances navigation, entertainment and advanced driver assistance systems. Engineered to provide a luxurious yet intuitive and intelligent mobility experience, the AITO M9 begs the question – “Why pay more (money) for less (features)?” – when compared to more expensive premium brands.
AITO M9 is now in the Philippines
The AITO luxury car brand has officially entered the Philippine market with the debut of the AITO M9, the flagship SUV that has already made global headlines. Now available through its exclusive distributor, QSJ Motors Philippines Inc., the AITO M9 signals the arrival of the future of driving – smarter, more advanced, and designed for those ready to embrace innovation at its peak.
“The AITO M9’s reception in China reflects a shift in consumer preference towards intelligent, high-performance NEVs,” said Jona Chiang, Marketing Director of QSJ Motors-AITO Philippines. “Chinese buyers, know what they want, and the fact that they embraced the AITO M9 so enthusiastically is a testament to its superior technology, comfort, and driving experience. Discerning Filipino NEV enthusiasts can now experience the M9, too.”
Backed by Global Validation
Bloomberg News reported not only the global standing of AITO vis-a-vis its European counterparts, but it validated the brand as a serious player in the international luxury car market. The AITO M9 fits the lifestyle of buyers who value technology, sustainability, and self-expression as much as performance. More than just an NEV, it signals how tech-first luxury – once seen as futuristic – is now redefining expectations in the premium auto segment.
Combining advance autonomous driving capabilities, a premium interior and industry-leading range extender and battery efficiency, the AITO M9 has redefined expectations in the luxury SUV segment. Its resounding success in China – the world’s largest and most competitive NEV market – positions AITO as a brand to watch on the global stage.
Discover the AITO M9 at the AITO EDSA Test Drive Center, located at the ground floor of Primex Tower, at the corner of Connecticut and EDSA, San Juan, Metro Manila.
For more information on the AITO M9, please visit https://www.aito.ph/aitom9
