- New episode of locally made Youtube Series makes understanding climate change easier for kids and families
- 4th Episode of environmental series shares song from an unlikely villain
Miming and Friends, the beloved animated YouTube miniseries, has released its fourth episode, continuing its journey of educating children and families about environmental sustainability through songs and animated characters.
Miming and Friends is a collaboration between Mondelēz International in the Philippines, and husband-and-wife tandem, Ramon del Prado and Meryll Yan – the local animated content creators behind the Miming and Friends YouTube channel. The series is dedicated to promoting sustainable snacking and responsible waste management practices through engaging and educational content. Partnered with the latter is Save Philippine Seas (SPS), a non-profit organization dedicated to conserving coastal and marine resources for collective action and behavior change.
The latest episode tackles the pressing issue of waste mismanagement and its relationship with climate change, bringing the characters together to learn about greenhouse gases and their impact on the world. “Episode 4 touches into the critical topic of climate change,” said Miming and Friends co-creator, Meryll Yan. “We believe that by understanding the causes and effects of greenhouse gases, we can empower the next generation to become proactive environmental stewards.”
The episode also introduces a new character – one who has a lot to say about greenhouse gas emissions and where they come from. Named Ghregoryo, the character is painted as a villain and has a very compelling song in the episode, which hopefully shines a light on the importance of individual actions.
“This episode dives into how our choices can affect the ocean and our climate in many unexpected ways,” explained Anna Oposa, Chief Mermaid and Executive Director of SPS. “We hope to help the youth connect their everyday actions like energy consumption or accumulating too much waste to the larger issue of greenhouse gases and the urgent need for responsible stewardship.”
“This newest adventure on greenhouse gases reminds us that building a sustainable future is a shared responsibility, and that everyone has a role to play,” shared Caitlin Punzalan, Corporate and Government Affairs Lead at Mondelēz International in the Philippines. “We are proud to engage with communities across the Philippines and inspire collective action towards a healthier planet.”
Since the release of Episode 3 in 2024, the channel has experienced consistent growth, climbing to over 42,800 total subscribers. This surge in viewership and engagement reflects the series’ ability to resonate with kiddie and family audiences and its effectiveness in delivering important messages about environmental stewardship.
Mondelēz International has been instrumental in supporting the series, aligning with their commitment to sustainability and waste management. Through the adventures of anthropomorphic cat-fish Miming and her friends, the series aims to inspire young viewers to take action and make a positive impact on the environment.
“At Mondelēz International, we believe that #SustainableSnacking starts at home,” adds Punzalan. “Miming and Friends provides a creative platform for reaching the right audiences with engaging content that inspires real and sustainable change. Sustainability can sometimes seem complex, especially for children. We want to help break down these concepts to show how our daily actions can have a positive impact.”
Beyond the success of the series, Mondelēz International also achieved key sustainability milestones, including the receipt of Plastic Credit Exchange’s (PCX) Plastic Cleanup Partner seal, recognizing the company’s efforts to not only meet but exceed the Extended Producers Responsibility (EPR) law requirement of collecting post-consumer plastic packaging. Through its partnership with waste diverters, the company collects the equivalent weight of the plastic packaging it uses for its snack products and ensures this is diverted through recycling and other means to avoid being marine litter or landfill. Watch the latest episode of Miming and Friends through this link: https://youtu.be/0iGoRQU_yGY?feature=shared
