Midea earned recognition at the 21st Philippine Quill Awards for its ‘Discover Happiness’ campaign under the Marketing, Advertising, and Brand Communication category.
The campaign highlighted happiness through life’s simple joys, showing how smart home solutions bring comfort and connection to Filipino families. It featured a video series with Shamcey Supsup-Lee, Patricia Henson, Karen Ibasco, Bea Binene, Kaila Estrada, Viy Cortez, Elle Uy, and Jayvee Fernandez. Each shared how happiness comes from small, joyful moments at home and in everyday life.
Concepcion Midea Philippines General Manager Anna Marie Alejandro thanked IABC for the recognition. She said Midea remains committed to building innovations that help families create memories and enjoy meaningful experiences.
The International Association of Business Communicators organizes the Philippine Quill Awards to honor outstanding communication programs and skills in the country.
