Kenny Rogers Roasters Philippines transformed its 30th anniversary into one of its most awarded years yet, taking home eight wins at the 2026 Asia-Pacific Stevie Awards. Of these, six were awarded to the brand, while marketing director Lorent Martin Adrias earned two Bronze Stevies for Most Innovative Social Impact Leader of the Year and Thought Leader of the Year. The awards were presented on April 17 at the Venetian Hotel in Macau, China.
At the core of this recognition is a clear strategic shift. Kenny Rogers Roasters used the moment to reintroduce itself to consumers. Rather than treating its anniversary as a nostalgia-driven campaign, the brand chose to sharpen its “deliciously healthy” positioning and translate this across every brand touchpoint.
Anchoring this transformation was the “I Love Me Better’ initiative, which tied directly into the anniversary campaign and reinforced the brand’s long-standing mission of making everyday wellness more accessible. This unified platform helped ensure that the campaign was not just seen but experienced as a whole.
This approach earned the brand top recognition across key categories. Kenny Rogers Roasters took home Gold for Award for Innovation in Brand Renovation/Re-Branding and Gold for Award for Innovation in Internal (Corporate) Events, reflecting how the campaign successfully aligned both internal culture and external messaging.
The brand’s product and media efforts were also recognized. Its Truffle Roast campaign won Gold for Award for Innovation in Product Placement, while its broader campaign execution earned Silver for Award for Innovation in Cross-Media Marketing. Meanwhile, its Farmvocacy initiative received two Silver awards under the Award for Innovation in Purpose-Driven Marketing and Innovative Achievement in Corporate Social Responsibility.
Together, these wins reflect a milestone year that went beyond celebration. From brand refresh to product and purpose-led initiatives, the campaign reinforced its “deliciously healthy” positioning and laid the groundwork for what comes next.
