Marketers in the Philippines will soon gain access to the latest artificial intelligence tools and strategies at the upcoming “AI Hacks for Smarter Marketing Campaigns” workshop on August 27, 2025. The event, organized by the AI Centre of Excellence (ACE) in partnership with the Digital Marketing Association of the Philippines (DMAP) and hosted at DivinaLaw Office in Makati, aims to equip marketing and communications professionals with hands-on skills to drive smarter campaigns.
Rob van Alphen, Founder and Managing Director of Polaris, will lead the session. Known for his global expertise in AI-powered marketing, van Alphen has trained thousands worldwide and co-authored the first international study on generative AI in PR.
The Manila workshop follows successful runs in Malaysia and Sri Lanka. It will focus on practical AI hacks for marketers, covering:
- Prompting best practices for accuracy and value.
- Smarter campaign execution from research to analytics.
- Workflow automation through custom GPTs.
- AI optimization with Artificial Intelligence Optimization (AIO) and Generative Engine Optimization (GEO).
- Transforming teams into AI-driven innovators.
Early Bird rates are Php 7,500 for onsite and Php 6,500 for online until August 15. Regular fees apply afterward: Php 8,500 onsite and Php 7,500 online.
“AI is here to stay and will only get better, cheaper, faster, more integrated, and more automated,” said van Alphen. “It’s important we proactively build the skills needed to thrive in the age of AI.”
The ACE Manila workshop is designed for strategists, creatives, brand leaders, and communicators who want to future-proof their careers and turn AI into a competitive edge. Registration is open via centreofexcellence.ai.
