Canon Marketing Philippines, in partnership with Kanlungan sa Er-Ma Ministry, Inc. (KSEM), a non-profit dedicated to protecting and empowering vulnerable children—held a meaningful Kyosei CSR Day in Malate, Manila. KSEM’s mission to serve, protect and develop children aligns closely with Canon’s Kyosei philosophy, which champions working together for the common good and building brighter communities.
The initiative brought together 70 children from KSEM and 30 Canon employee volunteers for a day of nourishment, creativity, and shared joy. A highlight was the “Draw Your Big Smile” activity, where children expressed their happiest moments through art, guided and encouraged by Canon volunteers.
The artworks were displayed on the Wall of Big Smiles, while a photo booth captured each child proudly posing with their drawings. Every participant took home a printed photo keepsake, a lasting reminder of their Big Smile moment.
“At Canon, we believe progress means uplifting lives and creating lasting impact. Partnering with Kanlungan sa Er-Ma allows us to support children in need of special protection by not only providing nourishment, but also sparking joy and hope for brighter futures,” said Anuj Aggarwal, President & CEO of Canon Marketing Philippines.
The event forms part of Canon’s 2025 community initiatives, which include coastal cleanups, tree planting, and youth programs—reflecting Canon’s commitment to Kyosei and its mission of “Delighting You Always.”
About Canon in the Philippines
Canon is a global multibillion-dollar company with one of the world’s most extensive digital imaging product lines. In 2020, it marked its 35th consecutive year among the top five U.S. patent holders and its 16th straight year as the leading Japanese company for U.S. patents granted—a testament to its culture of innovation.
Guided by its Kyosei philosophy of living and working together for the common good, Canon delivers total imaging solutions that enhance both personal and professional lives. Recognized as one of the Top 20 brands in Asia-Pacific (Campaign Asia-Pacific & Nielsen, 2018), the brand is known for performance, reliability, and corporate citizenship.
In the Philippines, Canon Marketing (Philippines), Inc. operates nationwide with a strong network of offices and authorized service centers. It has earned multiple honors, including the Corporate Award and Gold Bagwis Seal of Excellence for outstanding customer service.
Canon Philippines is committed to sustainability, embedding eco-friendly practices across its operations and product lifecycle to help build a greener future.
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