Holi-Squad brings 100 Days of Kindness to SM Malls in the East
The holidays arrive early in the East as the Holi-Squad takes center stage for the 100 Days to Christmas kickoff at SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown. The celebration began on September 16 with a campaign theme, “100 Days of Kindness,” focusing on simple acts of giving to spread joy this season.
The event opened with the Holi-Squad Mall Greeting and the unveiling of the Happiest Holiday Décor, highlighted by the Holiday Grand Red Ribbon that symbolizes unity and festive cheer. The ribbon serves as a reminder that Christmas is about togetherness and shared moments.
Families can look forward to more attractions starting October 20, including centerpiece holiday displays, Santa’s chair, and regular Holi-Squad appearances. At SM City Marikina, anticipation builds for the Holiday Santa Run happening on November 16. Shoppers and visitors can also join the Holiday Snowflakes Surprises on December 6 and enjoy global harmonies during World Chorale Day on December 8.
Throughout December, weekends will be filled with Happiest Holiday activities. Families can meet Santa, enjoy carols, and watch lively busking sessions, adding warmth to holiday gatherings. The SM Besties of Joy campaign also makes a difference by offering shoppers a way to give back. For every cuddly bear purchased, another is donated to a child in need.
Holiday shopping gets easier and more festive with SM Malls Online Holiday Deals running from December 1 to 31. Shoppers can find exclusive offers on gifts, dining, and family treats without the stress of last-minute hunting.
With the Holi-Squad leading the way, SM Malls in the East invite families and friends to experience the happiest and kindest Christmas season yet.
