The fourth iteration of the regional event brought together over 5,000 riders and enthusiasts from across Asia for an unforgettable two-day celebration of adventure, music and the Harley Davidson lifestyle, in partnership with Singha Soda.
The Philippines (19 December 2025) – Harley-Davidson successfully concluded the fourth edition of Asia Harley Days 2025 following an exhilarating two-day festival held at Midwinter, Khaoyai, Thailand, from November 21 – 22, 2025.
In partnership with Singha Soda, the event united over 5,000 participants from more than 26 countries, including Thailand, South Korea, the Philippines, Malaysia, Vietnam, Indonesia, Taiwan, Hong Kong, India and Singapore. The event marked the most vibrant Harley-Davidson gathering in Asia to date, hosting over 80 Harley Owners Group (H.O.G.™) chapters and more than 100 motorcycle clubs from across the region.
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In an exhilarating weekend, riders experienced a diverse lineup of music performances, scenic group rides, custom showcases, stunts and lifestyle experiences. Riders and guests enjoyed live acts by Phil X and the Drills, of Bon Jovi and Slash and the Conspirators’ fame, creating an unforgettable atmosphere of motorcycling camaraderie and musical celebration.
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The event also witnessed a momentous milestone as Harley-Davidson was officially recognized by the Asia Book of Records for the title of “Largest Single-Brand Motorbike Parade by an Organization”. The record-breaking convoy featured 1080 Harley-Davidson riders from over 15 countries, journeying together through the picturesque mountains of Khao Yai, covering 40
kilometers. Riders also came together to create a unique human bar & shield as a testimony of community.
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Asia Harley Days 2025 once again reinforced Harley-Davidson’s position as a cultural icon and unifying force in the motorcycle community across Asia. It transformed Midwinter into a lifestyle and musical haven, with a food village, interactive games at Freedom Lane, a lifestyle showroom, H.O.G. Lounge, Custom Kings & Moto Skills contests, flurry of lucky draws with the key prize of Homecoming 2026 trip, and immersive brand and sponsor experiences at the Full Throttle Workshops.
The winner of Custom Kings Asia 2025 is declared as David Harrison, Malaysia (Bike Name: El Patron), and the winner of Moto Skills Asia 2025 is Jun Ho Kim from South Korea.
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The stellar concert lineup spanned rock, metal, rap, pop and EDM sets, featuring a diverse mix of international and local artists. Other international acts included Japanese metal trio, Asterism, rock artist, Johnny Pandora, and popular Thai artists like Stone Metal Fire, J Jetrin, Flure, Noi Pru and Pok Mindset, alongside with DJ performances from DJ Mykris, DJ Joy Lila and DJ Blackat.
International Stunts show by Samoan Bruce and the crew further elevated the experience.
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Asia Harley Days 2025 is proudly supported by a lineup of sponsors who share Harley-Davidson’s passion for adventure and innovation. These include presenting sponsor Singha Soda, powered by AAS group and supporting partners Red Bull, Cardo & Rambler. Other sponsors include the likes of motor brands (Runstock, Öhlins, Michelin, Krungsri Auto, Art of Speed, Bassani Xhaust, Bangkok Custom Hot Rod Show, MoonEyes Shop BKK, Fatboy Design FBD Kustom Cycle Shop, Hug Custom, Porsche, Avatr, Jeep), lifestyle and tech brands (Insta360, Bolt, Amazing Thailand, Sena, Teleperformance, Products Bangkok, Code Entertainment, SF Group, United Airlines, Small Luxury Hotels, Nikki Beach, Top Golf, Shade Commune, Zalora, Helmet Heroes) and the venue itself, Midwinter Khao Yai. Their contributions help elevate the event experience and reinforce the strong community ties that define the Harley-Davidson lifestyle.
*In respect of the passing of Her Majesty Queen Sirikit, The Queen Mother of Thailand, activities were adjusted to observe the mourning period, with a special tribute held as part of the grand opening ceremony led by Kolja Rebstock, Senior Vice President, International Markets and Mark O’ Flaherty from Harley-Davidson along with Titiporn Thammapimookkul, Chief Marketing Officer, Boon Rawd Trading Company, Thailand.
To learn more about the festival, visit https://www.asiaharleydays.com/.
