History is made as GIGIL becomes first Filipino independent creative agency to win Independent Agency of the Year at ADFEST 2025
GIGIL has once again proven that effectiveness and creativity go hand in hand. At ADFEST 2025 in Pattaya, Thailand, the agency made history as the first Filipino agency to be named Independent Agency of the Year, solidifying its position as a global force in advertising. The
7-year-old Filipino indie agency also ranked fourth place among large network agencies in the Top 5 Southeast Asia Agency of the Year rankings.
GIGIL’s historic win was achieved after an impressive metal haul at the show, with the indie agency collecting 1 Gold, 3 Silvers, 1 Bronze, and 3 Finalists for 5 separate campaigns across 5 clients.
Gold – TNT Telco ‘SIM Registration Drive’ (Effective Lotus, Customer Acquisition and Retention)
Silver – Grab ‘Summer’ (Digital and Social Lotus, Brand Storytelling)
Silver – Grab ‘Summer’ (Digital and Social Lotus, Social Film)
Silver – Mandaue ‘Steal’ (Film, Online Film, Retail)
Bronze – Grab ‘Summer’ (Film, Viral Film)
Finalist – Grab ‘Summer’ (Effective Lotus, Campaign Success)
Finalist – Lagundex ‘Most Expert Endorser’ (Film, Lotus Roots)
Finalist – Skyro Loans ‘Billboards’ (Media Lotus, Use of Print & Conventional Outdoor)
Beyond creativity, GIGIL’s recognition at ADFEST highlights what truly matters—creative effectiveness that delivers business results for clients. The agency’s Gold Lotus win in the Effective Lotus for Customer Acquisition and Retention category reinforces that its work not only captures attention, but also delivers real business results.
These achievements reflects GIGIL’s commitment to groundbreaking ideas, but also the strong partnership with its clients and the close collaboration with its production partners. The agency continues to push the boundaries of advertising effectiveness, proving that bold, strategic creativity drives real business impact.
Raising the Bar for Filipino Advertising
GIGIL’s historic win at ADFEST 2024 is more than just a milestone for the agency—it is a moment of pride for the entire Philippine advertising industry. By prioritizing effectiveness, GIGIL demonstrates that Filipino creativity can thrive on the global stage, not just through groundbreaking ideas but through results that matter.
Founded in 1998, ADFEST is Asia’s only international creative festival. It is 1 of only 7 regional creative festivals included in the WARC Creative 100 Rankings, 1 of only 12 festivals included in the Campaign Brief Asia Creative Rankings, and 1 of 22 awards included in The Drum World Creative Rankings.
