In a meaningful display of its commitment to go beyond retail, Fisher Mall Quezon Avenue proudly joined the Pride Month celebration for the first time with “Pride Without Borders,” a one-day event held in partnership with the Quezon City Government.
This milestone event transformed the mall into a vibrant space for expression, awareness, and empowerment. Guests were treated to dynamic performances by celebrated drag artists Amazing Charlita, Venus, Winter Sheason Nicole, Shewarmaa, and Tomboy Philippines, who lit up the stage with charisma and color. Adding to the excitement were a variety of interactive activities including a Pride Walk, Lip Sync Charades, and the cheeky but heartfelt Love Puksaan Game, all of which encouraged mallgoers to participate in joyful, community-centered experiences.
“We wanted this celebration to reflect the vibrancy and strength of the LGBTQIA+ community while also creating a space where people can connect, express themselves, and feel truly seen,” said Raymond Del Rosario, President of Fisher Mall Group of Companies. “Entertainment was just one part of the story as we also aimed to spark conversations that matter.”
Fisher Mall further amplified its celebration with a purpose-driven initiative by offering free HIV testing and health talks throughout the event in collaboration with the Quezon City Health Department. With cases on the rise in the country, this proactive service enabled guests to take part in life-saving education and healthcare in a safe, stigma-free setting—cementing Fisher Mall’s place as a destination that cares not just about experiences, but about people.
Alongside performances and advocacy, Pride Without Borders also gave the spotlight to LGBTQIA+ entrepreneurs, with small business owners selling Pride-themed merchandise in a pop-up marketplace supported by the Quezon City Small Business and Cooperatives Development and Promotions Office (QC SBCDPO). This initiative enabled mallgoers to shop with pride and support businesses that represent creativity, diversity, and resilience.
By addressing urgent social issues through strategic partnerships and inclusive programming, Fisher Mall has once again proven itself as more than just a shopping center—it is a community hub where culture, commerce, and compassion come together.
“This milestone is a celebration of our growing community and our evolving role as a mall that listens, responds, and takes part in shaping a better, more inclusive future,” said Raymond del Rosario, President of Fisher Mall Group of Companies. “Pride Without Borders is just one of the many ways we bring our mission to life—by creating spaces where everyone feels seen, heard, and at home.”
The success of Pride Without Borders reinforces Fisher Mall’s reputation as a retail destination with heart, welcoming people from all walks of life, celebrating diverse stories, and offering memorable experiences beyond the expected. As the mall continues to launch inclusive initiatives and purpose-driven programs, it invites guests, partners, and brands to join its journey of building not just a mall, but a movement.
Celebrate diversity, shop with purpose, and experience community like never before at Fisher Mall. For more updates and upcoming events, visit the Fisher Mall website: https://fishermall.com.ph/ and Fisher Mall on Facebook: https://www.facebook.com/OfficialFisherMall and https://www.facebook.com/officialFisherMallMalabon.
