Toast of New York expands into a 10-piece beauty collection
The Filipino beauty scene celebrates the reimagining of an icon. Ever Bilena has officially expanded its best-selling shade, Toast of New York, into a 10-piece collection designed to flatter all skin tones.
First introduced as a classic bullet lipstick, Toast of New York has long been a brick-red staple in every Filipina’s makeup kit. Now, the iconic shade takes center stage once more with a versatile collection featuring not just the Original, but also new Light and Medium shades.
The lineup includes:
- A 9-shade baked eyeshadow palette (PHP395)
- Lip cream, liquid lipstick, and dough blush (PHP295 each) available in Original, Light, and Medium
The launch, held at Uma Nota in BGC, gathered beauty enthusiasts, influencers, and celebrities. Actress and model Kaila Estrada was revealed as the face of the collection through a digital campaign now live on Ever Bilena’s official Facebook page. Her sister, actress Inah De Belen Estrada, also graced the event alongside beauty queens Myrna Esguerra, Samantha Bernardo, Muriel Orias Sy, Nikki Buenaflor, and Cassandra Chan.
Top creators like Toni Sia, Michelle Dy, Say Tioco, and Nate Javier joined the celebration, together with sought-after makeup artists including Jake Galvez and Muriel Vega Perez.
Toast of New York’s expanded collection carries the same trusted formula but with more options for today’s diverse beauty needs. Shoppers can find the collection online via Shopee, Lazada, TikTok, and from Ever Bilena’s network of resellers and direct sales dealers.
