In a groundbreaking initiative aimed at uplifting families transitioning out of the 4Ps (Pantawid Pamilyang Pilipino Program), Cebuana Lhuillier, the country’s sole microfinance center, partnered with the Department of Social Welfare and Development (DSWD) for the Area 112 DSWD Caravan. This impactful event took place in Barangays 208 and 210, Tondo, Manila, underscoring the essential role of financial literacy in fostering long-term economic stability and self-reliance among vulnerable communities.
Graduates of the 4Ps program often face hurdles in maintaining financial security once external assistance ceases. Recognizing this critical challenge, Cebuana Lhuillier- a long-time advocate for financial inclusion- introduced practical financial tools and solutions tailored to address the specific needs of these families.
Empowering Through Education
During the caravan, Cebuana Lhuillier conducted a series of interactive and engaging workshops designed to equip attendees with vital financial knowledge. These sessions highlighted actionable strategies for managing and maximizing financial resources, with a focus on sustainability.
Key topics included:
- Micro Savings: Promoting regular saving habits to prepare for emergencies and future needs.
- Protect All Insurance: Offering affordable financial protection tailored to meet the diverse needs of families.
- Kanegosyo Center: Supporting budding entrepreneurs in starting and sustaining small business ventures.
- Motorcycle Loans: Enabling access to livelihood opportunities through affordable mobility solutions.
- OFW Loans: Assisting Overseas Filipino Workers (OFWs) and their families in building a secure financial foundation.
These programs not only provided accessible and sustainable financial solutions but also laid the groundwork for participants to take charge of their economic futures.
Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier, underscored the company’s dedication to empowering communities through education and financial access.
“Financial literacy is the foundation of sustainable progress. At Cebuana Lhuillier, we believe that equipping individuals and families with the knowledge and tools to manage their finances is key to helping them achieve financial security and independence,” said Lhuillier.
A Commitment to Financial Resilience
The Area 112 DSWD Caravan is a testament to Cebuana Lhuillier’s mission of uplifting underserved communities. By focusing on financial literacy and inclusion, the initiative created opportunities for participants to build better and more amazing lives and thrive long after their 4Ps journey.
This effort is part of Cebuana Lhuillier’s larger commitment to fostering financial resilience and inclusion throughout the Philippines. By continuously reaching out to communities in need, the company reinforces its role as a trusted partner in every Filipino’s journey toward financial wellness and self-sufficiency.
Through collaborative efforts with organizations like the DSWD, Cebuana Lhuillier continues to bridge gaps in financial literacy and empower Filipinos to achieve lasting economic security.
For Cebuana Lhuillier, this initiative is part of a broader commitment to fostering financial resilience and inclusion across the Philippines. By continuously reaching out to communities in need, the company reaffirms its role as a trusted partner in every Filipino’s journey toward financial wellness and self-sufficiency.
