DoubleVerify 2025 Report Shows AI Driving Efficiency in Digital Advertising

DoubleVerify has released its 2025 Global Insights: AI, Automation and the Future of Digital Advertising report, highlighting how artificial intelligence is reshaping workflows and improving campaign outcomes.

The study surveyed 1,970 marketing and advertising decision-makers worldwide and combined the results with DV’s platform intelligence and analytics. It found that campaign managers spend 26% of their time, or over 10 hours weekly, on manual tasks like bid adjustments and budget reallocations. For North American agencies, this adds up to over $17,000 in annual labor costs per team member.

DV’s CEO Mark Zagorski said many campaign managers are stuck in reactive roles as “campaign facilitators” rather than strategists. With AI tools, marketers can automate repetitive tasks and focus on long-term strategy and performance optimization.

The report shows rising AI adoption across workflows:

• Campaign activation rose 32% year-over-year.
• Bidding and mid-flight optimization grew 12%.
• Media brief summarization increased 11%.
• Dynamic creative optimization climbed 8%.

Additionally, 91% of marketers already use or plan to use third-party AI or automated bidding tools beyond their DSPs to streamline operations and drive results.

Zagorski noted that DV’s AI-driven solution, DV Authentic AdVantage, is designed to help advertisers navigate challenges in walled gardens, improve media performance, and cut costs.

The full 2025 Global Insights: AI, Automation and the Future of Digital Advertising report is available here.