IGIL and MullenLowe TREYNA lead this year’s roster of Boomerang Awards winners, showcasing the best of the country’s digital storytelling talent
Winners of the Young Innova and Young Lotus categories of DMAP’s Sari-Sari DYC 2025, awarded during the Boomerang Awards 2025
The Boomerang Awards 2025 once again proved to be a testament to digital creativity and innovation. Held in October 2025 at the Sheraton Manila Hotel in Pasay City, the event gathered the best and brightest minds in advertising and marketing to recognize outstanding creators and digital storytellers.
Organized by the Digital Marketing Association of the Philippines (DMAP), the Boomerang Awards featured SARI-SARI DYC 2025, the ultimate celebration of young digital talents, bringing together a dynamic mix of creative professionals and emerging innovators who embody the spirit of diversity in the industry.
Opening the night was DMAP President Miko David, who welcomed all participants and acknowledged the dedication and creativity of all those who joined DYC DMAP 2025.
“This is a great combination of hard work, collaboration, and passion,” said David. “I’m so happy with the results and with this event that continues to celebrate the creativity, resilience, and innovation of Filipino digital professionals who push boundaries every year.”
The evening also celebrated the winners of the two competitions, who will represent Filipino digital excellence on the global stage.
In the Young Lotus category, Arvin Chingcuanco and Sofia Jayme of Propel Manila emerged as the winners who will represent the Philippines at ADFEST 2026 in Pattaya, Thailand, happening from March 19–21, 2026. Also recognized for their creativity and strong presentations were Marco Robillos and Michaela Macalinao of Propel Manila, Jeremiah Capacillo and Kezia Brana of NuWorks, and Christian Malli and Mico Benitez of NuWorks, who all showcased exceptional storytelling and innovation.
In the Young Innova category, Franc Mangahas and Eri Carunungan of Lennon Group took home the Gold and will represent the Philippines at SXSW 2026 in Austin, Texas, happening from March 12–18, 2026. Joining them on the winners’ roster were Vinnie Pacleb and James Mendoza of TBWA\SMP, and Trixie Boñales and Jox Gonzales of Dentsu Creative Philippines, who were also recognized for their outstanding ideas and strategic creativity that reflect the evolving landscape of digital marketing.
“The brief was tough but exciting; it made us think beyond the usual,” said Mangahas. “Winning Gold and representing the Philippines at SXSW 2026 feels surreal. We’re thrilled to learn, connect, and bring that global perspective back home.”
“It’s an incredible honor,” added Carunungan. “Competing again after years in the industry reminded me how fun and rewarding this work can be. I’m proud to represent our team and the local creative community on the SXSW stage.”
Adding a creative twist to this year’s celebration, the Boomerang Awards 2025 trophies were designed by MOLD — a striking jar filled with miniature trophies from renowned global awards, symbolizing the winners’ “sari-saring awards.”
“These trophies perfectly capture what the Boomerang Awards stand for,” said DMAP President Miko David. “They remind us that creativity comes in many forms, and tonight, we’re honoring the sari-saring ideas that continue to elevate the Philippine digital industry. The work we celebrate tonight reflects our collective drive to tell meaningful stories, powered by collaboration and innovation.”
The Boomerang Awards 2025 reaffirmed its role as the country’s benchmark for digital excellence, spotlighting the next wave of Filipino talent ready to take on the world stage in 2026.
The DMAP Sari-Sari DYC 2025 is co-presented by Ayala Foundation, Meta, and Maya. This event is also in partnership with Investing in Women, Ad Standards Council, AdFest, and The One Show.
Special thanks to the event’s media partners The Pod Network, EON, MMGI, Adobo Magazine, and creative partners Tony&, Mold, Bluespark, and Lit Lab Studios. The event is made possible with the support of Arsys Media, Oddefy, Pepsi Co., Monde Nissin, NutriAsia, Rice in a Box, Ella the Robot Barista, Pernod Ricard, Chowking, Shakey’s, Angkan, and Maynilad.
Stay tuned for more updates on the DYC 2025 competitions and upcoming events. Follow DMAP through their official website and on Instagram, and Facebook for the latest news and announcements.
