Cebu Pacific first-time travel takes flight with new film honoring stories of giving back and discovering the joy of travel
Cebu Pacific celebrates the joy of first-time travel and the Filipino spirit of giving back through its latest brand film. The two-minute short captures how affordable fares let more Filipinos turn their loved ones’ travel dreams into reality.

Coinciding with the film’s release, Cebu Pacific is running a seat sale from October 1 to 15. Flyers can book one-way base fares to select local and international destinations for as low as PHP 99, exclusive of fees and surcharges. Travel period runs from October 1, 2025, to March 31, 2026.
“Seat sales have become hallmarks of Cebu Pacific,” said Candice Iyog, Chief Marketing and Customer Experience Officer. “Every time we roll these out, we hear stories of families booking their first trips together or travelers excited to tick off new destinations. Through this film, we honor those who give back to loved ones and celebrate the thrill of discovery.”
The film draws from real stories of Filipinos who used CEB’s promos to surprise loved ones with their first flight. From quick local getaways to dream international vacations, Cebu Pacific has become part of countless milestones, helping make air travel accessible for everyone.
True to its commitment to service, Cebu Pacific continues to make every trip convenient and memorable. Its cabin crew’s warmth and hospitality ease the nerves of first-time flyers, helping them enjoy every moment of their journey.
With direct flights from Manila, Cebu, Clark, Iloilo, and Davao, the airline connects millions of Filipinos to more destinations.
Watch the brand film on Cebu Pacific’s official channels and share the joy of travel this holiday season. Affordable fares, warm service, and first-time memories await every flyer.