P.A. Properties Hankyu Hanshin has launched an inspiring new contest for its community with the “Bahay Goals, Buhay Goals: Idesia Homebuyer Vlogging Competition,” a campaign designed to put the spotlight on the real stories of Filipino homeowners.
Exclusively open to Idesia homeowners and homebuyers, the competition invites participants to create 1–3 minute vertical vlogs sharing how their “bahay goals” have turned into “buhay goals.” From moments of finally getting the keys to the joy of watching children grow in a new home, each entry is expected to capture the dreams, triumphs, and daily experiences of living in an Idesia community.
“With this vlogging competition, we’re giving our homeowners the stage to showcase not just their homes but their lives,” said Atty. Marianne Reyna Lina Cruz, CEO and President of P.A. Properties. “This is a celebration of Filipino resilience and aspiration, seen through their own lenses.”
A total of ₱30,000 worth of prizes awaits the most compelling entries, which will be judged based on storytelling, authenticity, video quality, and creativity. Submission is open until September 30, 2025, with winners to be announced on October 15, 2025, via the official Idesia Facebook page.
The “Bahay Goals, Buhay Goals” vlogging competition reflects P.A. Properties Hankyu Hanshin’s commitment to meaningful community building through quality housing and shared experiences. For complete mechanics, visit https://www.paproperties.com.ph/bgbg.
