AXA Philippines Strategic Market recognized for growth and innovation
AXA has reaffirmed its commitment to the Philippines as a key growth market. During a visit by AXA Group CEO Thomas Buberl and AXA International Markets CEO Hassan El-Shabrawishi, the global insurer highlighted the country’s strong economic potential and its vital role in AXA’s international strategy.
Buberl and El-Shabrawishi cited the Philippines’ steady 5% economic growth, young population, and growing demand for protection and financial solutions as core reasons for AXA’s confidence in the market. They described the Philippines as a hub of innovation and resilience, capable of influencing AXA’s future global direction.
The executives underscored AXA’s 25-year partnership with Metrobank as a cornerstone of its operations in the country. The alliance has led the way in bancassurance, expanded digital access to insurance, and integrated financial literacy into local communities. This collaboration has helped more Filipinos understand and secure financial protection that matches their needs.
“Our goal is to help communities anticipate risks, prepare for them, and recover more quickly,” Buberl said. “The Philippines plays an important role in this vision. If risk preparedness and recovery can be strengthened here, it can serve as a model for other high-risk regions.”
El-Shabrawishi emphasized the country’s role in AXA’s inclusive insurance efforts through programs like AXA EssentiALL. The initiative aims to reach underserved groups such as MSMEs, informal workers, and vulnerable families with affordable protection.
Beyond products, AXA is strengthening its mission through financial education, digital inclusion, and resilience-building. The company continues to align protection with prevention, positioning insurance as a vital part of national progress.
AXA’s global leadership visit marks a new phase in its Philippine journey, reaffirming the country’s strategic importance in shaping a safer, more financially secure future for millions of Filipinos.
