AnyMind Group continues to make waves in mobile marketing with fresh wins at the Mob-Ex Awards 2025. The company earned Silver and Bronze for its Bear Brand Sterilized campaigns with Nestlé Philippines, further proving its ability to deliver consumer-first, tech-driven experiences.
The Bear Brand Sterilized 2 Player Connected Device Game bagged Silver for Best Mobile Gamification Campaign and Bronze for Most Innovative Use of Mobile. The interactive game, powered by AnyMind’s POKKT platform, showed how gamification can drive engagement while keeping brand messaging intact.
“Winning these awards reinforces our commitment to building creative and impactful experiences for our partners,” said Mayi Baviera, Country Manager, AnyMind Group Philippines. “We combine creativity, data, and technology to create campaigns that not only engage but also deliver business results.”
The recognition adds to AnyMind’s growing list of honors. Past awards include the Grand Prix for Unilever Tresemmé’s immersive shopping campaign at the POKKT Awards 2023 and Enabling Technology Company of the Year at MMA SMARTIES Philippines 2024. The company has also been recognized in categories such as Social Media Marketing, Experimental Technology, and Customer Experience.
For Mob-Ex 2025, AnyMind was also named a finalist in four categories: Best Mobile Gamification Campaign, Most Innovative Use of Mobile, Best Use of Personalisation, and Best Use of Interactive Media.
Founded in 2016, AnyMind has expanded to 24 offices in 15 markets, with over 2,000 employees and a client base spanning marketing, e-commerce, publishing, and creator monetization. With its Business-Process-as-a-Service (BPaaS) model, the company continues to position itself as a trusted partner for brands looking to build data-driven, immersive, and impactful digital experiences.
