AIA Philippines Life and General Insurance Company Inc. (AIA Philippines), formerly Philam Life and now the local arm of Hong Kong-based insurer AIA, has been awarded Gold in the prestigious Life Insurance category at the 27th Annual Reader’s Digest Trusted Brands Awards, affirming its position as one of the most trusted life insurance providers in the Philippines.
The recognition comes as Reader’s Digest unveiled its 2025 Trusted Brands survey results, which celebrates companies that have earned the highest levels of consumer confidence through unwavering reliability, quality, and integrity.
The awards ceremony, held at the Marco Polo Ortigas Manila Hotel last April 4, brought together top marketing professionals and business leaders to recognize brands that have distinguished themselves in the minds of Filipino consumers.
“In today’s market, trust must be earned through action, so this recognition is a powerful affirmation of our steadfast commitment to AIA’s purpose of helping more people live Healthier, Longer and Better Lives,” said Melissa Henson, Chief Marketing Officer, AIA Philippines. “At the heart of everything we do is the trust that our customers place in us, so we thank Reader’s Digest for recognizing our efforts to deliver solutions that provide financial security, and health and life protection for our customers, as well as programs that support the well-being of the communities we serve.”
The Gold Award indicates that AIA Philippines achieved outstanding results based on consumer perception. This is the 20th year that AIA Philippines has been recognized as a Trusted Brand by Reader’s Digest, with a total of 11 platinum and 9 gold awards.
This year’s Reader’s Digest Trusted Brands Awards covers over 45 categories across a diverse range of brands, products, and services. The independent survey was conducted by leading market research agency Catalyst Research, which polled a representative sample of 8,000 individuals across the Philippines, Singapore, Malaysia, Hong Kong, and Taiwan.
AIA Philippines’ Gold Award in the Life Insurance category reinforces its commitment to building strong customer relationships founded on trust and appreciation of consumer loyalty.
