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Jackie Gonzaga Reveals Different Sides of Herself as Ginebra’s 2027 Calendar Girl

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What Readers Should Know

Jackie Gonzaga has been introduced as Ginebra San Miguel’s 2027 Calendar Girl through the “Sulyap” campaign. Its six layouts draw on her interests in dance, travel, fitness, social gatherings, and downtime.

Key Takeaways

  • Jackie Gonzaga is Ginebra San Miguel’s 2027 Calendar Girl.
  • The campaign is titled “Sulyap,” meaning “Glimpse.”
  • GSMI introduced her at a harana-inspired event at Diamond Hotel Manila.
  • Six calendar layouts feature different settings connected to her interests.
  • Gonzaga joins a calendar tradition that GSMI says began in 1988.

The dancer and television host headlines “Sulyap,” a six-layout campaign drawing on her interests in performance, travel, fitness, and quiet time.

Jackie Gonzaga, popularly known as “Ate Girl,” has been named Ginebra San Miguel’s 2027 Calendar Girl, adding a new endorsement milestone to her career as a dancer and television host.

Ginebra San Miguel Inc. introduced Gonzaga at a harana-inspired media event at Diamond Hotel Manila. The campaign, titled “Sulyap,” or “Glimpse,” presents six calendar layouts intended to show different aspects of her life beyond her television persona.

“It was like fantasy turned into reality,” Gonzaga said in the company’s release, recalling how she felt upon learning of her selection.

Six layouts built around her interests

The campaign starts with a familiar part of Gonzaga’s story: dance. The flagship Ginebra San Miguel layout places her in a dance studio, with poses that draw on the strength and discipline associated with her performance background.

A separate GSM Blue layout adopts a colorful party setting, reflecting the outgoing personality audiences recognize from television.

Travel provides another thread. The Vino Kulafu concept draws on Bohol’s scenery, while a beach layout features the company’s white spirits portfolio: Ginebra San Miguel, GSM Blue, and Ginebra San Miguel Premium Gin.

The remaining images shift toward more personal routines. A bedroom setting accompanies the Premium Gin layout, while the Primera VIP calendar uses a gym setting to highlight her interest in fitness.

Together, the six concepts move between public performance and private downtime. Rather than presenting Gonzaga through a single setting, the campaign builds its visual story around several interests.

A new milestone for “Ate Girl”

According to GSMI, Gonzaga entered the entertainment industry in 2015 and developed her career from dancing into television hosting.

GSMI Assistant Vice President for Marketing Ron Molina said the campaign aims to introduce audiences to her passions and aspirations beyond the personality they see on screen.

For Gonzaga, the calendar represents a personal achievement and an opportunity to join a longstanding brand campaign.

GSMI dates its Calendar Girl tradition to 1988. Previous featured personalities include Marian Rivera, Anne Curtis, Solenn Heussaff, Pia Wurtzbach, Yassi Pressman, Julie Anne San Jose, and 2026 Calendar Girl Sue Ramirez.

With Sulyap, Gonzaga’s latest career chapter brings those different interests into one campaign—placing the performer, traveler, and television personality within the same frame.

Follow Ginebra San Miguel’s official channels for campaign updates.

For adults aged 18 and above only. Drink responsibly.

Reader Questions

Frequently Asked Questions

Who is Ginebra San Miguel’s 2027 Calendar Girl?

Dancer and television host Jackie Gonzaga, popularly known as “Ate Girl.”

What is the campaign called?

“Sulyap,” which means “Glimpse.”

How many calendar layouts are included?

Six, featuring dance, party, travel, beach, bedroom, and gym settings.

Where was Gonzaga introduced?

At a harana-inspired media event at Diamond Hotel Manila.

How can people obtain the calendar?

The supplied release does not specify distribution or purchase arrangements. Check Ginebra San Miguel’s official channels for updates.

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About the Author

Introvert, wanderer, blogger, foodie, a hip-hop music writer, and one of the co-founders of a tech start-up company called GigsManila.

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