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Foodpanda’s Christmas Campaign Makes Room for the Host at the Table

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Quick Read

What Readers Should Know

foodpanda’s Make Christmas Delicious campaign recognizes Filipino holiday hosts and highlights delivery options for gathering preparations. It also includes selected discounts, delivery-partner activities and community programs.

Key Takeaways

  • The campaign centers on the Filipino punong-abala.
  • Food and grocery delivery can help share preparation tasks.
  • PASKONA offers ₱125 off qualifying orders.
  • Minimum spending requirements vary by participating restaurant.
  • Rider appreciation and community activities accompany the campaign.

Make Christmas Delicious recognizes the people managing the work behind holiday gatherings.

The person planning the menu, checking supplies and welcoming guests can sometimes be the last to enjoy a Christmas gathering. is putting that familiar Filipino figure—the punong-abala—at the center of its Make Christmas Delicious campaign.

The campaign recognizes the work behind a handaan and presents food and grocery delivery as options for sharing some of the preparation.

For hosts, that might mean ordering an additional dish, arranging groceries or leaving one part of the menu to a restaurant. The aim, according to foodpanda Philippines growth and marketing director Patricia Jacinto, is to give organizers more opportunity to enjoy the celebration themselves.

The company announced ₱125 off eligible orders using PASKONA, with minimum spending requirements varying among selected restaurants. Customers should check the voucher details in the app before ordering.

Red Ribbon Bakeshop also supported the campaign’s event with Chocolate Dedication Cakes. Its seasonal Holiday Chocolate Dedication Cake was scheduled to launch on November 11 and be available through foodpanda.

The campaign extends recognition to delivery partners through Pau-nalo Holidays, which includes games, pop-up treats, wish-granting activities and raffle prizes.

foodpanda also outlined community initiatives involving government agencies, local businesses, schools and private-sector partners. These include medical missions, feeding activities, donation drives and employee volunteering across Luzon, Visayas and Mindanao.

At the heart of the campaign is a practical reminder: the work of hosting can be shared. A gathering becomes more inclusive when the person keeping it organized has time to sit down, eat and join the conversation.

Reader Questions

Frequently Asked Questions

What is the campaign called?

Make Christmas Delicious.

Who does it recognize?

The hosts and organizers who prepare holiday gatherings.

What discount was announced?

₱125 off eligible orders using PASKONA.

Is there one minimum spend for every restaurant?

No. Requirements vary among selected restaurants.

What is Pau-nalo Holidays?

A series of appreciation activities for foodpanda delivery partners.

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About the Author

Introvert, wanderer, blogger, foodie, a hip-hop music writer, and one of the co-founders of a tech start-up company called GigsManila.

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