Smart and Rose Pharmacy Teach Seniors Scam Safety

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What Readers Should Know

Smart conducted a scam-awareness session for around 50 seniors during Rose Pharmacy’s celebration in Cebu. The activity extends the partners’ work beyond connectivity retail services.

Key Takeaways

Around 50 seniors attended the learning session.
The venue was Robinsons Galleria Cebu.
Topics included online scams and AI-generated deepfakes.
The wider event included health and wellness activities.
Smart and Rose Pharmacy’s partnership began in 2023.

Around 50 older adults joined a session addressing deepfakes and emerging online threats.

Around 50 senior citizens in Cebu joined a digital literacy session organized by Smart Communications during Rose Pharmacy’s Senior’s Day celebration at Robinsons Galleria Cebu.

The #BeCyberSmart session focused on recognizing and guarding against online scams, including deception involving AI-generated deepfakes.

Held at the mall’s Atrium, the wider celebration included free medical checkups, fitness activities, talks, games, selected discounts and an OSCA Helpdesk. Smart also distributed SIMs and giveaways and introduced attendees to the LiveSmart App.

The activity reflects an expansion of Smart and Rose Pharmacy’s partnership beyond retail transactions. Their collaboration began in 2023 and includes making Smart prepaid load available through more Rose Pharmacy branches.

For older adults, digital inclusion involves more than having a connection. It also means understanding the risks that can appear in messages, calls and online content.

The learning session placed that need within a familiar community setting, alongside healthcare and wellness activities.

Smart and Rose Pharmacy have also worked together on the Rose Pharmacy Cancer Warriors Run 2026 at Ayala Gatewalk in Mandaue City. Smart supported that event with connectivity and participant activities.

Representatives from both companies said the partnership aims to bring services closer to customers while supporting broader community engagement.

The Cebu session offers a grounded example of that approach: meeting seniors where they already gather and making online safety part of the conversation.

The release did not announce a schedule for additional senior-focused training sessions. Future activities can be checked through the partners’ official channels.

Reader Questions

Frequently Asked Questions

Who conducted the cybersecurity session?

Smart Communications through its #BeCyberSmart initiative.

Who participated?

Around 50 senior citizens in Cebu.

What threats were discussed?

Online scams, including AI-generated deepfakes.

What else did Senior’s Day offer?

Medical checkups, fitness activities, talks, games and an OSCA Helpdesk.

Are more training dates available?

The release did not announce additional dates.

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About the Author

Gabriel

Introvert, wanderer, blogger, foodie, a hip-hop music writer, and one of the co-founders of a tech start-up company called GigsManila.

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