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Palawan Entrepreneurs Explore Digital Tools at Msme Day

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Quick Read

What Readers Should Know

More than 100 Palawan entrepreneurs attended MSME Day in Puerto Princesa to learn about digital business tools. PLDT, Smart, DTI, and industry partners covered connectivity, financial technology, AI, and content creation.

Key Takeaways

  • More than 100 entrepreneurs participated.
  • The event took place in Puerto Princesa.
  • PLDT, Smart, and DTI collaborated on the activity.
  • Topics included AI, connectivity, and short-form content.
  • A local entrepreneur shared how online access expanded customer reach.

The Puerto Princesa learning session covered connectivity, financial technology, short-form content, and AI.

More than 100 entrepreneurs from across Palawan gathered in Puerto Princesa City for MSME Day Palawan, a learning session focused on practical uses of digital technology.

PLDT and Smart led the activity through PLDT Enterprise and the group’s #KonektedForLivelihoods advocacy, in collaboration with the Department of Trade and Industry.

Sessions covered financial technology, connectivity, short-form video creation, and artificial intelligence.

The discussions aimed to help business owners understand how these tools could support operations, customer communication, and new opportunities.

Reaching Beyond the Local Market

Participant Abigail Sontillano, owner of Natureganic Shoppe, said internet access helped her reach customers outside Palawan.

Her experience illustrates a practical reason provincial businesses adopt digital tools: customers may first encounter a product through social media, even when they live far from the shop.

For business owners, creating content and responding online can therefore become part of serving both nearby buyers and a wider market.

Learning With Industry Partners

Representatives from the provincial government and DTI joined the event, alongside partner organizations including Maya, mWell, RCBC, Landbank, and Cisco.

Their participation brought several business needs into one discussion, from connectivity and digital payments to productivity and online engagement.

The release does not provide measured sales or productivity results from the session.

Its immediate contribution is access to learning: bringing entrepreneurs together with people who can explain tools and their possible uses.

For Palawan MSMEs considering digital changes, the useful starting point is a specific business problem—then identifying which technology can help address it.

Reader Questions

Frequently Asked Questions

Who attended MSME Day Palawan?

More than 100 MSME owners and entrepreneurs.

Where was it held?

Puerto Princesa City.

What topics were covered?

Connectivity, fintech, short-form video creation, and AI.

Which government agency collaborated?

The Department of Trade and Industry.

Were business growth results measured in the release?

No quantified post-event outcomes were supplied.

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About the Author

Introvert, wanderer, blogger, foodie, a hip-hop music writer, and one of the co-founders of a tech start-up company called GigsManila.

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