TrendingVcs Reports over 9 Million Compromised Philippine Credentials in Q3
●   X   ◎   ▶
News

Philippine Trust Study Finds Honesty and Clear Pricing Matter to Business Confidence

By · 2 min read · 13 views
Quick Read

What Readers Should Know

The 2026 Philippine Trust Study reports a Business Trust Index score of 72.0 out of 100. Honesty, pricing transparency and value feature prominently in respondents’ perceptions.

Key Takeaways

  • The index establishes a 72.0 baseline.
  • The score is not a percentage of trusting Filipinos.
  • Honesty ranked first among the examined attributes.
  • Pricing concerns were prominent reasons for distrust.
  • The study describes perceptions, not verified company behavior.

The first Philippine Business Trust Index establishes a baseline score of 72.0 out of 100.

Filipinos’ trust in business remains conditional, with honesty, clear pricing and value among the factors shaping confidence, according to the 2026 Philippine Trust Study.

Developed by the EON Group with Ateneo de Manila University’s Department of Sociology and Anthropology and Institute of Philippine Culture, the study introduces the Philippine Business Trust Index.

The index recorded an overall score of 72.0 out of 100. This is an index score—not a finding that 72 percent of Filipinos trust businesses.

No sector reached the study’s national Robust Trust category.

Among respondents who identified a least-trusted sector, 19.7 percent cited prices they considered too high or unreasonable. Unclear prices or fees accounted for 14.7 percent, while hidden charges accounted for 11.7 percent.

Honesty emerged as the leading priority among 16 attributes of business trustworthiness, with 34.6 percent ranking it first.

Food and Agriculture, Healthcare and Pharmaceuticals, and Commerce, E-Commerce and Retail formed the highest-scoring group, at around 75. The release cautions that their differences are too small to establish a meaningful ranking within that group.

Large enterprises scored 72.3, compared with 71.7 for MSMEs. The researchers interpret these as comparable levels of confidence.

The study combined face-to-face interviews with 800 Filipino adults, focus groups involving 82 participants and interviews with 18 executives. Fieldwork took place from May to August 2026.

Its findings describe perceptions rather than independently audited business conduct. For companies, the practical message is to make prices understandable, keep promises and show consistency in how customers and workers are treated.

Reader Questions

Frequently Asked Questions

Who developed the study?

EON Group with Ateneo’s DSA and IPC.

How many adults joined the survey?

800 Filipino adults.

When was fieldwork conducted?

May–August 2026.

Did any sector reach Robust Trust nationally?

No, according to the release.

Did large companies clearly outperform MSMEs?

No. The researchers describe their reported confidence levels as comparable.

Add as a preferred
source on GoogleFind this story on GooglePhilippine Trust Study Finds Honesty and Clear Pricing Matter to Business Confidencegoogle.com · Opens in a new tab
Tags:
About the Author

Introvert, wanderer, blogger, foodie, a hip-hop music writer, and one of the co-founders of a tech start-up company called GigsManila.

Related Articles

More by category, author, or tags