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Health & Wellness

Wellness Travel Expands Beyond Spas into Nature, Sports and Community

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Quick Read

What Readers Should Know

FINN Partners and GSIQ research explores wellness travel through nature, sports and community experiences. Its findings reflect more than 7,000 engaged international travelers across nine markets.

Key Takeaways

  • The research covers more than 7,000 travelers.
  • Seventy-five percent reported an active wellness trip abroad.
  • Nature-based experiences led the reported participation categories.
  • Connection and confidence featured among reported outcomes.
  • The findings are not Philippine-specific population estimates.

A FINN Partners and GSIQ report examines how active experiences are changing travel motivations.

Wellness travel is taking on a broader meaning, with nature, sports and community experiences joining traditional spa and retreat offerings, according to research from FINN Partners and GSIQ Tourism Insights.

The report, Wellness Travel on the Move, draws on more than 7,000 engaged international travelers across nine markets. It explores how outdoor activities and shared interests can shape travelers’ sense of wellbeing and connection. Report

According to the supplied release, 75 percent of respondents had taken an active wellness-focused trip abroad during the preceding two years. Nature-based travel recorded 65 percent participation, followed by sports-focused travel at 46 percent and wellness retreats at 41 percent.

These categories can overlap and should not be added together as separate shares of all travel.

The findings also suggest that some benefits were stronger than travelers initially expected. Fifty-one percent reported a sense of connection after their trip, compared with 35 percent who had set out seeking it. Confidence rose from an intended outcome for 38 percent to a reported experience for 55 percent.

Examples discussed in the research include hiking communities, destination sporting events, outdoor adventures and retreats focused on recovery or personal development.

For Philippine destinations and tourism businesses, the report offers a possible direction for experience design: connect activities with local communities and give travelers opportunities to participate meaningfully.

The research concerns a selected group of engaged international travelers. It does not establish the same participation rates for all tourists or Filipino travelers specifically.

The broader takeaway is that a wellness trip may be defined less by its label than by what people do, whom they meet and how they feel afterward.

Reader Questions

Frequently Asked Questions

Who produced the report?

FINN Partners and GSIQ Tourism Insights.

What is its title?

Wellness Travel on the Move.

Does wellness travel only mean spas?

No. The report includes nature, sports and community experiences.

Can the participation percentages be added together?

No. The categories can overlap.

Do the figures represent all Filipino travelers?

No. They describe the report’s engaged international traveler sample.

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About the Author

Introvert, wanderer, blogger, foodie, a hip-hop music writer, and one of the co-founders of a tech start-up company called GigsManila.

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