What Readers Should Know
Wynn will reveal the 2027 Wynn Signature Chinese Wine Awards calendar and promotional roadmap on November 9, 2026. Entries open March 1, 2027, with judging in Beijing on August 21–25 and the awards ceremony in Macao on October 29.
Key Takeaways
- The 2027 competition’s calendar and promotional roadmap will be unveiled November 9, 2026.
- Entries and wine sample submissions open March 1, 2027.
- Beijing will host Judging Week for the first time on August 21–25, 2027.
- The Awards Ceremony will take place in Macao on October 29, 2027.
- Wynn continues promoting award-winning Chinese wines through dining events, industry gatherings, and wine tourism initiatives.
The fourth edition will open entries in March 2027, hold its first Beijing Judging Week in August, and conclude with an awards ceremony in Macao.
Wynn Signature will unveil the full-year calendar and promotional roadmap for the 2027 Wynn Signature Chinese Wine Awards on November 9, 2026.
The competition will introduce a change for its fourth edition: Beijing will host Judging Week for the first time, moving the evaluations beyond Macao.
Entries and wine sample submissions will open on March 1, 2027. Judging Week will run from August 21 to 25, followed by the Awards Ceremony in Macao on October 29, 2027.
Key Dates for the 2027 Competition
| Milestone | Date | Location |
|---|---|---|
| Calendar and promotional roadmap reveal | November 9, 2026 | To be announced |
| Entries and wine sample submissions open | March 1, 2027 | Submission details to follow |
| Judging Week | August 21–25, 2027 | Beijing |
| Awards Ceremony | October 29, 2027 | Macao |
Dedicated exclusively to China’s wine industry, the competition debuted in 2024. Its program combines wine evaluation, education, industry exchange, and promotional activities.
Beijing Adds Cultural Context to Judging Week
The move to Beijing will bring an international panel of wine experts to the capital for evaluations and opportunities to explore Chinese culinary culture and heritage.
Wynn intends the experience to deepen the judges’ understanding of the places, traditions, and stories behind the wines they assess.
The approach connects the competition’s technical evaluations with a broader exploration of Chinese terroir—the regional conditions and characteristics reflected in each wine.
Recognition at the Asia-Pacific SABRE Awards
According to Wynn, the Chinese Wine Awards received the Diamond SABRE Award in the Brand Building category at the 2026 SABRE Awards Asia-Pacific in August.
The competition was among seven Diamond Award recipients selected from more than 2,000 regional entries.
Wynn described the recognition as an acknowledgment of its work in brand building and cultural promotion, including efforts to bring Chinese wines to international audiences.
Bringing Award-Winning Wines to New Audiences
Beyond the competition, Wynn has been promoting award-winning wines through dining events, industry gatherings, and wine tourism initiatives.
In August, it showcased wines at the 2026 Fine Dining Investment Forum in Shanghai, where Lakeview Palace Executive Chef Kevin Zhu also participated in a collaborative dinner.
In September, Chef Tam’s Seasons at Wynn Palace and Fumée in Shenzhen presented a wine-pairing dinner featuring award-winning Chinese wines.
Wynn also contributed planning and content development for a wine tourism route map in Deqin, Yunnan. The itinerary connects wineries, landmark attractions, and local experiences around the Meili Snow Mountain region.
Its next promotional activities include participation in the 47th World Congress of Vine and Wine in Yinchuan, Ningxia, from October 12 to 16, followed by its role as Strategic Wine Partner at the Tatler Best Awards Asia-Pacific in Shanghai from October 22 to 24.
The November 9 announcement will outline the next stage of these efforts and provide the calendar and promotional direction for the 2027 competition.
Frequently Asked Questions
What is the Wynn Signature Chinese Wine Awards?
It is a competition dedicated exclusively to China’s wine industry, combining judging with education, industry exchange, and promotion.
When will the 2027 calendar be announced?
Wynn will unveil the calendar and promotional roadmap on November 9, 2026.
When do entries and sample submissions open?
They open on March 1, 2027.
Where will Judging Week take place?
Beijing will host it for the first time from August 21 to 25, 2027.
When and where is the Awards Ceremony?
It will take place in Macao on October 29, 2027.
Gabriel
Introvert, wanderer, blogger, foodie, a hip-hop music writer, and one of the co-founders of a tech start-up company called GigsManila.
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