Watsons SPF Redefined campaign pushes daily sun care beyond summer
Watsons has started Summer 2026 with a clear message. Sun care is not only for beach trips and hot days. It belongs in your daily routine.
The brand launched its SPF Redefined: Have A SUNstoppable Summer campaign at The Block Atrium in SM North EDSA on March 27, 2026. The event drew media, partners, key opinion leaders, and shoppers. It also set the tone for a wider push that will run across the summer season and continue the call for year round sun protection.
Host Ayn Bernos kept the event lively with interactive segments that pulled guests into the program. Watsons Group Assistant Category Manager for Beauty Business Kami Sardua outlined the campaign vision. The goal was simple. Help people build a full SPF routine that fits real life.
That routine goes beyond sunscreen alone. Watsons highlighted face and body sunblocks, post sun care products, cooling items, health and wellness supplements, and makeup with SPF. The message was practical. Daily care should protect your skin, hair, body, and even your scalp from sun exposure.
Guests moved through activity zones that mixed education with shopping. These included a skin analyzer, a summer photo booth, and a giant fan display that shared SPF facts. Uniqlo also joined the event with gifts tied to Watsons purchases. Brand partners such as Ponds, Nivea, Deoproce, Skintific, and Vaseline added more product experiences and games during the program.
The campaign also points to where beauty retail is heading. Shoppers want routines that are easy to understand and easy to buy. Watsons answered that with curated bundles, app deals, and its Click & Collect feature. Club members also get more reasons to shop, with up to 5x points on participating summer essentials and a chance to win Klook gift cash vouchers.
Watsons plans to bring the SPF Redefined experience to more places, including Boracay, Clark, and Cebu. The campaign will end with a Sunscreen Day event at SM Mall of Asia in May. That finale will push the SPF 365 idea even harder. Use sun protection through every season, not only during summer.
With more than 1,200 stores nationwide and a wide lineup of trusted brands, Watsons is turning one beauty step into a lasting wellness habit. This summer, the brand wants your sun care routine to stay with you long after the season ends.
