USANA strengthens its Celavive skincare line with a mix of new launches and improved formulas. The global wellness brand focuses on cellular skincare, helping nourish, protect, and renew skin.
The lineup now includes three fresh additions. The Celavive Bi-Phase Makeup Remover removes makeup and impurities while conditioning the skin. The Celavive Contouring Face & Neck Crème, powered by Feminage and BioPeptide-CS, lifts, firms, and smooths for women aged 35 and up. The Celavive Triple Action Eye Cream now contains 19% actives, targeting fine lines, puffiness, and dark circles with ingredients like Haloxyl and Bakuchiol.
Two core products also received significant upgrades. The Celavive Vitalizing Serum now offers 13% actives with Coenzyme Q10, Bakuchiol, and USANA’s Superfood Complex to encourage collagen synthesis and skin renewal. The Celavive Perfecting Toner increased its actives to 10%, boosting hydration, soothing skin, and improving barrier resilience.
Alongside these launches, USANA refreshed the branding and packaging of its cleansers and protective creams. The company also announced partnerships with skincare experts Violet Chan and Joy Tan to bring advanced education and expertise to its community.
“USANA is committed to evolving before our products grow stale. With these innovations, we are equipping our Brand Partners with unmatched tools for success,” said Brent Neidig, USANA Chief Commercial Officer.
