UK Pop/R&B powerhouse Morgan reasserts her status as a formidable force with a new single “My My My”, a sun-soaked anthem for the summer, out now via Red Bull Records.
This track marks the first release of her 2025 campaign, signalling a bold new era for Morgan as she solidifies her signature blend of soulful R&B and vibrant pop. A feel-good, upbeat love song, “My My My” captures the euphoria of devotion, blending summer-ready vibes with Morgan’s dynamic vocals and infectious energy.
Produced by Blake Strauss (Blxst, Khalid, Duckwrth), Monro (Jhene Aiko, Sinead Harnett, Adekunle Gold), and 808Bhav808 (Bea And Her Business) with a sleek, contemporary edge, the track is a testament to her growth as a songwriter and performer, offering a sound that’s both fresh and unmistakably Morgan.
Reflecting on the single’s creation, Morgan shares, ““My My My” might be one of my favourite songs to drop as of yet. This one is about riding until the wheels fall off for someone you love and giving it your all even when things aren’t perfect. It’s mellow, yet euphoric, and everyone can relate to its sentiment—it reminds me of late-night driving, windows down and being lost in the music. I wrote this one a few months ago in LA – it was instantaneously special”.
2024 was a landmark year for Morgan. Her sophomore EP, ‘Emotional Gangster’, released via Red Bull Records, became a critical and commercial triumph, amassing over 4 million streams and earning widespread acclaim. The 6-track project showcased Morgan’s genre-defying artistry, blending R&B, pop, and dancehall influences. Standout singles included the carnival-inspired “Bum Bum”, which reimagined Sister Nancy’s iconic “Bam Bam” and garnered praise from Notion and That Grapejuice, as well as spins across BBC Radio 1, 1Xtra, Kiss, Apple Music 1, and Capital Xtra. The dancehall-flavored collaboration “Wheel Up” featuring Byron Messia (of ‘Talibans’ fame) premiered as DJ Target’s ‘Target Embargo’ on BBC 1Xtra and was crowned Kaylee Golding’s ‘Record Of The Week’, while also topping The Guardian’s ‘Track of the Week’. The EP’s focus track, “Lost Myself (23)”, further highlighted Morgan’s depth as a storyteller, with its VHS-shot music video and themes of healing resonating deeply with fans.
With “My My My”, Morgan hones in on the Pop-R&B sonics she’s mastered, delivering a track that’s as relatable as it is irresistible. This release is just the beginning of a prolific year for the artist, with more new music and surprises on the horizon.
